I've led brand innovation and product launches for Mucinex at Reckitt, including artwork refreshes across 20+ SKUs and core innovation projects involving P&Ls, testing, regulatory, and legal alignment.
At Central Garden & Pet, I developed brand and channel strategies for CADET and IMS, using Nielsen, POS, Packaged Facts, and customer insights to create buyer stories for retailers including PetSmart, Costco, Walmart, Target, Amazon, and Chewy. I managed product development, launches, pricing, promotions, artwork, and digital assets across cross-functional teams.
I've also managed HubSpot campaigns, social, digital, print, websites, catalogs, promotional materials, budgets, and timelines for LT Apparel and The Barn Bar. Earlier, I coordinated 20+ concurrent construction projects from initiation through completion.
