At Sugar Mountain, I lead brand activation and go-to-market strategy across digital, retail, and experiential channels. I developed positioning that lifted brand awareness by 42% and supported growth in emerging markets.
I bring consumer research, audience segmentation, media optimization, and performance measurement together to improve results. By bringing media buying in-house and restructuring audiences and messaging, I drove 34% year-over-year growth in brand recognition while reducing spend by 90%.
I've led the end-to-end launch of 14 new SKUs for a 20th anniversary campaign, delivering $2.95MM year-over-year growth in frozen sales. My work also contributed to an 11% increase in gross sales and 14% market share growth in a declining category.
I enjoy building effective cross-functional workflows, mentoring junior marketers, and turning customer insights into stronger campaigns, products, and experiences.
