Hannah Davis
@hannahdavis1
Integrated marketing leader driving omni-channel brand campaigns and measurable growth.
What I'm looking for
I am an integrated marketing leader with hands-on experience owning omni-channel brand campaigns across site, app, email, paid social, in-store signage, and packaging. I align brand storytelling with commercial priorities while managing agency partnerships and optimizing paid and digital consideration efforts.
I have led integrated launch campaigns for high-profile collaborations, delivered high-volume creative execution (100+ assets per quarter), and driven measurable results such as a +15% conversion from a 2024 Holiday Gift Guide. I also contributed to HOKA’s significant revenue growth and supported a brand redesign and site relaunch.
I bring cross-functional collaboration, analytics-driven optimization (Google Analytics, Contentsquare, Dynamic Yield), and team mentorship to roles where I can plan strategic calendars, improve discoverability and user experience, and translate business objectives into high-impact marketing moments.
Experience
Work history, roles, and key accomplishments
Brand Manager, Integrated Marketing
Gap Inc.
Mar 2025 - Present (10 months)
Own end-to-end strategy and execution of omni-channel brand campaigns across site, app, email, paid social, in-store signage, and packaging; lead integrated launches for high-profile collaborations and mentor the marketing team to align brand storytelling with commercial priorities.
Associate Brand Manager
Gap Inc.
Aug 2024 - Mar 2025 (7 months)
Led creative briefing and delivery for 100+ assets per quarter, improved content discoverability via metadata and linking strategies, and delivered a 2024 Holiday Gift Guide landing page that increased conversion by 15%.
DTC GTM Associate Manager
Deckers Brands
Apr 2023 - Jul 2023 (3 months)
Led DTC go-to-market planning for multi-brand portfolios (Teva & Sanuk), owning seasonal calendars, homepage strategies, and cross-functional planning to optimize campaign performance and asset strategy.
DTC GTM Associate
Deckers Brands
Jun 2021 - Apr 2023 (1 year 10 months)
Supported HOKA’s digital growth contributing to a 71% revenue increase, partnered on brand redesign and site relaunch, and used analytics tools to inform content strategy and personalization tests.
Education
Degrees, certifications, and relevant coursework
University of California, Santa Barbara
Bachelor of Arts, Communications; Environmental Studies
Completed dual Bachelor of Arts degrees in Communications and Environmental Studies, graduating in June 2020.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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