Open to opportunities

Alissa PM

@alissapm

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Marketing and social media manager driving engagement and brand growth.

United States

Message

What I'm looking for

I seek a collaborative role leading digital and social strategies where I can drive growth, mentor teams, and use data-driven campaigns to increase engagement and revenue.

I am a marketing and social media manager with extensive experience across CPG, cannabis & hemp, retail, SaaS, and events, delivering measurable growth through integrated digital campaigns.

I develop and execute brand marketing strategies that drive awareness, engagement, and loyalty across social, email, paid ads, and DTC/B2B channels, and I manage brand identity to ensure consistent voice and visuals.

I have led multi-platform campaigns that increased user engagement by 160% and expanded total social reach to 12M+ through paid and organic influencer programs, while overseeing CRM, website content, and digital catalogs to boost product visibility.

I partner with cross-functional teams and executive leadership to translate business goals into actionable digital initiatives, leveraging data, SEO, A/B testing, and performance analysis to optimize campaigns and support revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Social Media Manager

Current

RAC Sports

Apr 2025 - Present (10 months)

Develop and execute brand marketing strategies across digital and social channels to drive awareness, engagement, and loyalty; manage brand identity and lead cross-functional campaigns integrating content, email, and paid ads.

Brand Marketing Social Media Strategy Email Marketing Paid Social Analytics Campaign Management

Marketing and Social Media Manager

Brand Force One

Mar 2022 - Sep 2025 (3 years 6 months)

Led multi-platform marketing campaigns for CPG and wholesale B2B products, driving a 160% increase in user engagement and expanding social reach to 12M+ through influencer programs and compliant DTC/B2B email/SMS.

Influencer Marketing CRM Management Content Strategy SEO Event Marketing Performance Analysis

Marketing and Operations Manager

Extraction

Aug 2018 - Mar 2022 (3 years 7 months)

Oversaw daily operations and marketing execution for retail cannabis & hemp, managing CRM, content development, vendor relationships, and campaigns to support revenue growth and customer engagement.

Operations Management CRM Content Creation Vendor Relations Campaign Execution Event Coordination Project Management

Executive Assistant / Digital Marketing

Alpine Grayse

Jun 2017 - Oct 2017 (4 months)

Supported design and marketing execution for luxury retail, creating digital content for ads and ecommerce, coordinating events and trunk shows, and managing inventory and administrative tasks for marketing teams.

Digital Content Event Coordination Ecommerce Inventory Management Social Media Influencer Support Administrative Support Cross Functional Collaboration

Director of Fashion and Beauty & Marketing Manager

Pypir Inc

Mar 2016 - Apr 2017 (1 year 1 month)

Managed a portfolio of 50+ influencer and brand partners, led social-first marketing strategies, live activations, DTC email and paid social campaigns, and delivered analytics and competitive insights to leadership.