Looking for a job

Christina Ramirez

@cnramirez10

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Helping meaningful products become brands customers understand, retailers champion, and consumers choose.

United States

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What I'm looking for

I'm looking to lead integrated brand, product launch, and retail marketing programs that connect consumer insights, storytelling, and cross-functional execution.

Strategic brand and integrated marketing leader with experience helping consumer products become brands customers understand and choose. My background spans retail activations, e-commerce, digital marketing, product launches, consumer storytelling, and integrated campaigns.

A lot of my work has centered on taking complex products or priorities and turning them into clear marketing programs that teams can actually execute. I’ve worked closely with Brand, Sales, Product, Creative, agencies, retailers, and other partners to bring campaigns and launches to life while keeping the customer experience and business goals connected.

I’m now looking to bring that experience into health & wellness, lifestyle, CPG, and other consumer-focused brands. I’m particularly interested in senior individual-contributor or senior manager roles where I can stay close to the work, contribute strategically, and help turn ideas into thoughtful, well-executed marketing.

What I bring is a combination of strategic thinking, cross-functional leadership, and hands-on execution, with a particular strength in creating clarity when there are a lot of moving pieces.

Experience

Work history, roles, and key accomplishments

Retail Marketing Manager

Anker Innovations

Jan 2022 - Dec 2024 (2 years 11 months)

Led product launch and integrated retail marketing programs for eufy smart home portfolio, driving $1.7M in combined online and in-store sales. Managed up to $1.5M in annual marketing investment across agencies, paid media, and campaign initiatives.

Retail Marketing Product Launch Integrated Marketing Cross functional Leadership Agency Management Budget Management Ecommerce Digital Shelf Optimization Creative Strategy Campaign Measurement

Senior Regional Marketing Manager

D-Link Systems, Inc.

Jan 2020 - Dec 2021 (1 year 11 months)

Spearheaded 20+ networking product launches across DLink.com and Amazon, coordinating launch readiness and content deployment. Developed test-and-learn email marketing initiatives that increased click-through rates by 55%.

Product Launch Email Marketing A B Testing Social Media Management Content Deployment Stakeholder Communication Marketing Strategy

Global Associate Marketing Manager

Linksys (Belkin International)

Jan 2013 - Dec 2018 (5 years 11 months)

Executed integrated marketing initiatives and global product launches, partnering with cross-functional teams to translate technical features into consumer benefits. Developed retailer-specific campaigns for Best Buy, Walmart, and Costco.

Integrated Marketing Product Launch Retail Marketing Co Marketing Digital Campaigns SEO Cross Functional Collaboration

Associate Public Relations Manager

Mattel

Jan 2011 - Dec 2012 (1 year 11 months)

Developed integrated communications programs supporting Mattel brands through media relations, partnerships, and experiential activations. Facilitated 15+ media events and trade shows, coordinating internal teams and agencies.

Public Relations Media Relations Experiential Marketing Event Planning Partnership Management Brand storytelling

Public Relations Senior Associate

Mattel

Jan 2009 - Dec 2011 (2 years 11 months)

Supported integrated communications programs for Mattel brands, coordinating media events and brand activations. Guided strategic brand partnerships with Disney Consumer Products, WWE, and JR Motorsports.

Public Relations Media Relations Brand Partnerships Event Coordination Communications Strategy