Susanna Park
@susannapark
Strategic marketing leader driving retention and brand growth through data-informed, cross-channel campaigns.
United StatesWhat I'm looking for
I am a strategic marketing leader with 10+ years building brand and growth campaigns for top tech and consumer brands. I combine campaign strategy, product marketing, and operations to deliver measurable retention and engagement outcomes.
At Pinterest I led global go-to-market programs, managed 80+ multichannel campaigns, and ran CRM and in-product experiments that improved engagement and CTRs. I partner closely with designers, writers, product teams, and stakeholders to align creative and operational priorities.
Earlier roles at LVMH (Benefit Cosmetics) and Memebox gave me deep experience in 360 brand campaigns, partnership marketing, and commerce operations across global markets. I have led launches, vendor onboarding, and training programs that scaled processes and improved experience metrics.
I prioritize operational excellence, inclusive product experiences, and culturally relevant storytelling. I am motivated to join teams that value cross-functional collaboration, data-driven iteration, and high-quality creative execution.
Experience
Work history, roles, and key accomplishments
ATConsulting on product marketing initiatives for Jira, Figma, Adobe, and Coda integrations, advising on GTM materials and campaign execution for enterprise and product teams.
PIProject-managed 80+ multichannel retention and engagement campaigns and delivered 30+ global GTM strategies tied to product launches and seasonal growth moments, improving engagement up to 2x via creative A/B tests.
PIOwned cross-functional GTM programs and established global marketing calendars and playbooks, achieving up to 10% CTR on in-app banners and increasing CTR up to 75% on optimized CMS placements.
PIOnboarded 200+ beauty and wellness merchants, created scalable training and QA processes, and contributed to ML data labeling that supported inclusive search features across shopping products.
BCGlobal Assistant Brand Manager
Benefit Cosmetics
Nov 2017 - Aug 2020 (2 years 9 months)
Managed 360 brand campaigns and global content production across 40+ markets driving $175M in annual sales, launched new facial service pilots, and developed toolkits for global BrowBar activations.
Brand Marketing Manager
Memebox
Aug 2014 - Aug 2017 (3 years)
Led private label brand marketing, partnerships with Sephora/Ulta/Target, executed PR events and pop-ups, and improved email performance with personalized campaigns achieving 18% open rates.
Education
Degrees, certifications, and relevant coursework
UCUniversity of California, Santa Cruz
Bachelor of Arts, Business Management; Economics; Mathematics
Completed a Bachelor of Arts focusing on Business Management with coursework in economics and mathematics.
UBUniversity of California, Berkeley
Mathematics
Completed coursework in Mathematics at the University of California, Berkeley.
UEUniversity of California, Los Angeles Extension
Inclusive Design
Completed coursework in Inclusive Design: Designing for All through UCLA Extension.
GAGeneral Assembly
Digital Marketing; Visual Design
Completed Digital Marketing Bootcamp and Visual Design Bootcamp focused on practical skills for digital channels and visual design.
LinkedIn Learning
Product Marketing; Program Management; Growth Marketing; Lifecycle Marketing
Completed courses in Advanced Product Marketing, Program Management, Growth Marketing, and Lifecycle Marketing.
Pinterest Academy
Advertising / Platform Marketing
Completed Pinterest Advertising Essentials training through Pinterest Academy.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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