Open to opportunities

Johana Barrientos

@johanabarrientos

Message

Brand and marketing leader driving full-funnel growth and cross-functional brand clarity.

United States

Message

What I'm looking for

I seek leadership roles where I can own brand strategy and full-funnel marketing, collaborate cross-functionally, mentor teams, and drive measurable growth and brand equity.

I am a brand and marketing leader with 10+ years of experience across B2B, B2C, and DTC brands, spanning agency, retail, SaaS, consumer goods, and professional services. I specialize in shaping brand identity and messaging systems and translating them into full-funnel marketing programs that drive measurable growth.

I have led brand and marketing strategy for multi-million-dollar businesses, directed full company rebrands and GTM repositioning, and managed teams and sizable media budgets. Notable results include launching an SEO-optimized website that increased qualified leads by 34% and customer acquisition by 86%, and driving $10M+ in retail orders across 100+ SKUs.

I’m known for simplifying complex ideas, building scalable storytelling frameworks, and connecting strategy, creative, and business outcomes to deliver brand clarity, cross-functional alignment, and campaigns that increase awareness, engagement, and revenue.

Experience

Work history, roles, and key accomplishments

Marketing Director

Risner Roofing

Mar 2024 - Apr 2025 (1 year 1 month)

Led brand and marketing strategy for a multi-million dollar home services company, managing a 7-person team and driving a 34% increase in qualified leads and 86% growth in customer acquisition through an SEO website and brand refresh.

Brand Strategy SEO Team Leadership Paid Media Content Strategy Website Launch PR Brand Guidelines

Marketing Manager

Analytics8

Dec 2022 - Jan 2024 (1 year 1 month)

Directed a full company rebrand and GTM repositioning, increasing brand awareness by 57% and lead volume by 28% while building ICP messaging and ABM campaigns for enterprise audiences.

GTM Strategy ABM Messaging Thought Leadership Content Production Lead Generation

Social Media Manager

Teradata

Apr 2022 - Oct 2022 (6 months)

Audited and optimized global social channels (1M+ followers), increasing engagement by 42% and aligning enterprise messaging for cloud modernization and analytics solutions while building KPI dashboards and experimentation frameworks.

Social Media Strategy Analytics KPIs Content Strategy Crisis Communications Experimentation

Brand Manager

Kalorik

Nov 2017 - Nov 2021 (4 years)

Created integrated marketing campaigns for 100+ SKUs driving over $10M in retail orders and managed a $2.5M media budget while developing brand positioning and content guidelines across DTC and retail channels.

Brand Management Campaign Development Media Planning Creative Direction Influencer Marketing Budget Management

Community Manager

ModOp Creative Agency

Apr 2014 - Jul 2016 (2 years 3 months)

Managed a $1M influencer/PR campaign for Belvedere Vodka, securing national media coverage and developing multi-channel lifestyle storytelling and brand strategies for agency clients.

Influencer Marketing PR Campaign Management Storytelling Cross Functional Collaboration Media Relations Brand Strategy Client Management