Open to opportunities

Gabriel Chen

@gabrielchen

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Senior communications professional specialising in global PR, social strategy, and influencer relations.

Hong Kong

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What I'm looking for

I seek a role leading global PR or social strategy where I can manage integrated campaigns, grow influencer networks, and deliver measurable brand impact in a collaborative, growth-oriented team.

I am a senior communications professional with hands-on experience leading global PR and integrated marketing campaigns across tech, finance, luxury and entertainment sectors.

At MSL/Publicis Groupe I managed global communications for Huawei (B2B) and HONOR (B2C), built a 160+ influencer network with 70+ collaborations, and led PR for Huawei at MWC 2024.

Previously, I delivered IMC and social content for Shanghai Disney Resort and supported luxury clients (Cartier, Hermès) at Weber Shandwick, producing high-impact press and event activations.

I combine strategic planning, social media operation, influencer cultivation and project management with strong analytic and creative skills to drive brand visibility and measurable results.

Experience

Work history, roles, and key accomplishments

PR Manager

CoinEx Exchange

Feb 2025 - Jun 2025 (4 months)

Operated CoinEx Chinese channels on X and Instagram, authored releases and research for media pitching, built Greater China and Malaysia media relationships, and ran Telegram community growth initiatives (6K+ members).

Social Media Management Community Management Content Creation Media Relations Telegram Advertising Liaison

Senior Account Executive

MSLGroup

Mar 2023 - Feb 2025 (1 year 11 months)

Led global communications for Huawei (B2B) and HONOR (B2C), developing a 160+ influencer network and delivering 70+ collaborations; managed worldwide campaign implementation, budgeting, PO/PE processing, and supported Huawei 5.5G Forum at MWC 2024.

Influencer Relations Campaign Management Budgeting Social Media KOL Strategy event support

Publicity Intern

Shanghai Disney Resort

Aug 2021 - Jan 2022 (5 months)

Supported IMC planning for nine major seasonal campaigns including LinaBell's global debut generating 10+ billion social impressions; produced press releases and social content achieving 90k+ views per post and coordinated KOL/media features.

IMC KOL Engagement Event Planning Visual Design Media Relations Campaign Execution

Media Relations Intern

Weber Shandwick

Jan 2021 - Apr 2021 (3 months)

Supported luxury accounts (Cartier, Hermès) with press releases, competitor and celebrity monitoring, and on-site PR for fashion shows and boutique openings, providing media support across 35+ magazine and event activations.

Media Relations Competitor Analysis Celebrity Monitoring event support Reporting

Education

Degrees, certifications, and relevant coursework

The Chinese University of Hong Kong

Master of Social Science, Corporate Communication

2022 - 2023

Completed a Master of Social Science in Corporate Communication with coursework and projects focused on corporate communication strategies and stakeholder engagement.

Wuhan University of Technology

Bachelor of Arts, Advertising

2018 - 2022

Earned a Bachelor of Arts in Advertising with study and practical experience in integrated marketing communications and advertising campaign development.