Shawn Darke

I’m a strategic, data-driven marketing professional with 8+ years’ experience across both B2B and B2C. I specialize in marketing strategy, consumer insights, digital marketing, and content marketing—turning market insights into high-impact, integrated campaigns that drive measurable growth.

Most recently as a Sr. Marketing Manager, I led a team to execute seven+ marketing campaigns, generating an average of 50 business leads and $7M in estimated sales per project. I delivered standout results with 67 leads and $18M in estimated sales under a $300K budget, increased brand keyword search index by 10x+, and boosted marketing ROI to over 300% by improving conversion rates and using data-driven digital ad placement.

Previously at Shenzhen TCL Digital Technology, I built and ran an internal short video production team from scratch, implemented social media content mechanisms, and achieved 20M+ video plays, 300,000 followers, and 340,000 yuan in estimated sales revenue. I also managed 10+ integrated marketing communications projects, collaborating with KOLs and strengthening brand reputation through multi-platform outreach.

My approach is grounded in analytics and modern experimentation. Through my internship experience at Google and Boston Consulting, I developed frameworks using tools like Google Ads planning, Google Analytics, Power BI, and market research methods—so I can align brand strategy, audience behavior, and digital innovation to win in dynamic environments.