Sonya LSL
Open to opportunities

Sonya L

@sonyal

Dynamic marketing professional with a strong foundation in integrated marketing

Hong Kong

What I'm looking for

Seeking a challenging role that leverages my marketing expertise to drive business growth and innovation in a dynamic fintech environment.

As a seasoned marketing professional, I have a proven track record of driving user acquisition strategies and developing strategic partnerships that resonate with target audiences. With a strong foundation in integrated marketing, public relations, and partnership development, I possess exceptional communication skills and a deep understanding of the fintech ecosystem.

Throughout my career, I have successfully collaborated with cross-functional teams to design and execute multi-channel marketing campaigns, established comprehensive marketing timelines, and defined and distributed group KPIs to team members. My expertise in KOL management has resulted in a 20% increase in user acquisition, consistently meeting and exceeding KPIs.

I am a results-driven professional with a passion for innovative marketing strategies and a keen eye for detail. With a strong educational background in Chinese Culture and Communication, I am well-equipped to navigate the complexities of the fintech industry and drive business growth.

Experience

Work history, roles, and key accomplishments

FK

Business Development and Partnership Team - Business Partnership Manager

FUTU Securities International (Hong Kong)

Jan 2020 - Apr 2023 (3 years 3 months)

Defined and distributed group KPIs to team members while evaluating performance against established objectives.

FK

Marketing Department Partnership Manager

FUTU Securities International (Hong Kong)

Jan 2020 - Apr 2023 (3 years 3 months)

Collaborated with cross-functional teams to design and execute multi-channel marketing campaigns, encompassing PR, social media, online advertising, KOL partnerships, and OOH advertising.

SH

Senior Account Executive

Strategic Public Relations Group HK

Mar 2018 - Jan 2020 (1 year 10 months)

Built and maintained strong relationships with media and social influencers, enhancing brand visibility and reputation.

Education

Degrees, certifications, and relevant coursework

Sonya hasn't added their education

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Tech stack

Software and tools used professionally

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