Sonya L
@sonyal
Dynamic marketing professional with a strong foundation in integrated marketing
What I'm looking for
As a seasoned marketing professional, I have a proven track record of driving user acquisition strategies and developing strategic partnerships that resonate with target audiences. With a strong foundation in integrated marketing, public relations, and partnership development, I possess exceptional communication skills and a deep understanding of the fintech ecosystem.
Throughout my career, I have successfully collaborated with cross-functional teams to design and execute multi-channel marketing campaigns, established comprehensive marketing timelines, and defined and distributed group KPIs to team members. My expertise in KOL management has resulted in a 20% increase in user acquisition, consistently meeting and exceeding KPIs.
I am a results-driven professional with a passion for innovative marketing strategies and a keen eye for detail. With a strong educational background in Chinese Culture and Communication, I am well-equipped to navigate the complexities of the fintech industry and drive business growth.
Experience
Work history, roles, and key accomplishments
Experience Analyst
J. P.Morgan Chase
Apr 2023 - Oct 2023 (6 months)
Executed daily marketing operations, including crafting insightful market analysis articles for traders and stakeholders.
Business Development and Partnership Team - Business Partnership Manager
FUTU Securities International (Hong Kong)
Jan 2020 - Apr 2023 (3 years 3 months)
Defined and distributed group KPIs to team members while evaluating performance against established objectives.
Marketing Department Partnership Manager
FUTU Securities International (Hong Kong)
Jan 2020 - Apr 2023 (3 years 3 months)
Collaborated with cross-functional teams to design and execute multi-channel marketing campaigns, encompassing PR, social media, online advertising, KOL partnerships, and OOH advertising.
Senior Account Executive
Strategic Public Relations Group HK
Mar 2018 - Jan 2020 (1 year 10 months)
Built and maintained strong relationships with media and social influencers, enhancing brand visibility and reputation.
Business Manager
Hong Kong Wen Wei Po Daily Public Relations Consultants Ltd.
May 2016 - Mar 2018 (1 year 10 months)
Delivered strategic insights and recommendations tailored to client needs, ensuring effective communication and project outcomes.
Education
Degrees, certifications, and relevant coursework
Sonya hasn't added their education
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