Open to opportunities

Colan Chen

@colanchen

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T-shaped marketer with expertise in digital strategy and brand communication.

Hong Kong

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What I'm looking for

I seek a dynamic role that fosters creativity, collaboration, and growth opportunities in digital marketing.

I am a seasoned marketing professional with over 10 years of experience in digital strategy, brand communication, and public relations across the APAC region. My journey has been marked by a commitment to driving brand growth and engagement through innovative campaigns and strategic partnerships. At NCHEN, I led transformative initiatives that expanded our brand's presence, achieving remarkable social growth and securing prestigious awards.

My experience includes managing global accounts for major brands like HUAWEI, where I successfully increased community engagement and executed high-impact campaigns. I thrive in cross-functional environments, collaborating with sales and product teams to ensure marketing efforts align with business objectives. My multicultural background and analytical mindset enable me to navigate complex market dynamics effectively.

Experience

Work history, roles, and key accomplishments

Regional Social Media Manager

NCHEN

Oct 2022 - Mar 2024 (1 year 5 months)

Led transformative brand and communications strategies for Atlas in the APAC region, achieving significant social media growth and executing multi-channel campaigns. Collaborated with PR agencies to enhance brand visibility and secured multiple media coverages and awards.

Social Media Management Brand Strategy Content Marketing Campaign Management Lead Generation ESG Reporting Analytics Cross Functional Collaboration

Senior Account Director

Grayling

Apr 2021 - Nov 2022 (1 year 7 months)

Served as the social digital lead for HUAWEI, overseeing content and campaigns across multiple platforms. Successfully increased global community size and managed a team while developing integrated marketing proposals.

Digital Strategy Social Media Marketing Event Management Team Leadership Content Creation KOL Strategy Campaign Execution Cross Functional Collaboration Market Research

Senior Account Manager

Dentsu International

Oct 2018 - Dec 2020 (2 years 2 months)

Managed client relationships and expanded account service teams, contributing significantly to agency revenue. Led digital strategy planning for global brands and executed successful KOL campaigns on Chinese social media.

Client Management Digital Strategy KOL Campaigns Social Media Marketing Content Development Revenue Performance Analysis

Marketing Executive

GIHLondon

Mar 2017 - Oct 2018 (1 year 7 months)

Oversaw marketing design and managed the company website while collaborating with sales teams to create tailored marketing materials. Optimized lead generation campaigns through various digital channels.

Marketing Design Lead Generation Digital Marketing Event Management CRM Management Content Strategy Performance Tracking Analytics

Account Executive

Milton Exhibits Group

Jul 2015 - Feb 2017 (1 year 7 months)

Organized events across Greater China and supported business development efforts. Developed proposals and managed logistics for multinational clients, ensuring quality and budget control.

Event Management Business Development Proposal Writing Logistics Client Servicing Project Management Scheduling Team Coordination Quality Assurance

Education

Degrees, certifications, and relevant coursework

Hong Kong Baptist University

Master of Social Sciences, Media Management

2014 - 2015

Completed a Master of Social Sciences in Media Management, focusing on the intersection of media and management practices. Developed skills in strategic communication, digital media, and audience engagement.

Jiangnan University

Bachelor of Business Administration, Management

2010 - 2014

Earned a Bachelor of Business Administration, gaining foundational knowledge in management principles, business operations, and strategic planning. Engaged in various projects and internships to apply theoretical knowledge in practical settings.