Eric Wong
@ericwong
Senior Content and Editorial Manager with a focus on organic growth.
What I'm looking for
As a Senior Content and Editorial Manager with over 10 years of experience, I specialize in developing and executing content strategies that drive engagement and conversions. My expertise lies in SEO optimization and organic content campaigns, where I have successfully led teams to achieve significant results, such as acquiring 100,000 impressions in just four weeks at OSL.
Throughout my career, I have honed my skills in crafting data-driven content that resonates with target audiences across various industries, including fintech and blockchain. I am passionate about leveraging AI-driven insights to create high-impact content that not only boosts brand visibility but also fosters user retention and loyalty.
Experience
Work history, roles, and key accomplishments
Senior Manager, Content Strategy
OSL
Nov 2023 - Jan 2024 (2 months)
Leading content strategy and SEO optimization at OSL, a digital asset trading platform. Developed multi-channel content strategies to enhance brand visibility and engagement, achieving 100,000 impressions in 4 weeks. Focused on audience-centric content and lead generation.
Freelance Consultant
Self Employed
Jun 2023 - Oct 2023 (4 months)
Developed UX content strategies for e-commerce websites, enhancing user engagement and conversions. Created personal branding websites and optimized SEO for multiple clients, resulting in improved organic traffic.
Senior Manager, Content Design
OKX
Oct 2022 - Apr 2023 (6 months)
Increased content team productivity by 150% through effective content operations workflows. Managed global localization strategies and led a remote content team to create impactful product content.
Senior Manager, Product Content Strategy
MoneyHero
Mar 2019 - Sep 2022 (3 years 6 months)
Developed a user-first product content strategy that increased conversion rates by 40%. Launched the Content Strategy Hub to align editorial efforts and created targeted content campaigns for customer journey stages.
Regional Content Manager
Lalamove
Apr 2017 - Jan 2019 (1 year 9 months)
Increased website traffic by 50% and lead generation by 150% through effective B2C and B2B content strategies. Developed various content types and led a remote team across Southeast Asia.
Marketing Evangelist & Patent Editor
Peplink
Apr 2014 - Apr 2017 (3 years)
Executed EDM strategies to enhance subscriber engagement and optimized landing pages for lead generation. Managed community engagement efforts to boost brand loyalty and customer satisfaction.
Technology Writer
South China Morning Post
Jan 2013 - Jan 2017 (4 years)
Wrote technology articles and industry insights, establishing a reputation as a trusted technology journalist.
IT Engineer
Hewlett-Packard & Hong Kong Government
Aug 2006 - Jun 2013 (6 years 10 months)
Delivered IT infrastructure support and project management for large-scale clients, including government agencies.
Education
Degrees, certifications, and relevant coursework
University of Hertfordshire
Bachelor of Arts (Hons), Business Information Systems
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
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