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Eric Wong

@ericwong

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Senior Content and Editorial Manager with a focus on organic growth.

Hong Kong

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What I'm looking for

I am looking for a role that allows me to leverage my content strategy expertise in a dynamic environment, focusing on innovative approaches to engage audiences and drive business growth.

As a Senior Content and Editorial Manager with over 10 years of experience, I specialize in developing and executing content strategies that drive engagement and conversions. My expertise lies in SEO optimization and organic content campaigns, where I have successfully led teams to achieve significant results, such as acquiring 100,000 impressions in just four weeks at OSL.

Throughout my career, I have honed my skills in crafting data-driven content that resonates with target audiences across various industries, including fintech and blockchain. I am passionate about leveraging AI-driven insights to create high-impact content that not only boosts brand visibility but also fosters user retention and loyalty.

Experience

Work history, roles, and key accomplishments

Senior Manager, Content Strategy

OSL

Nov 2023 - Jan 2024 (2 months)

Leading content strategy and SEO optimization at OSL, a digital asset trading platform. Developed multi-channel content strategies to enhance brand visibility and engagement, achieving 100,000 impressions in 4 weeks. Focused on audience-centric content and lead generation.

Data Driven Content Improvement Content Strategy SEO Optimization Lead Generation Email Campaigns Infographics

Freelance Consultant

Self Employed

Jun 2023 - Oct 2023 (4 months)

Developed UX content strategies for e-commerce websites, enhancing user engagement and conversions. Created personal branding websites and optimized SEO for multiple clients, resulting in improved organic traffic.

Content Strategy SEO Optimization Content Design Client Engagement Analytics User Engagement

Senior Manager, Content Design

OKX

Oct 2022 - Apr 2023 (6 months)

Increased content team productivity by 150% through effective content operations workflows. Managed global localization strategies and led a remote content team to create impactful product content.

Content Operations Team Leadership Localization Strategy Remote Team Management User Experience Workflows Content Strategy Productivity

Senior Manager, Product Content Strategy

MoneyHero

Mar 2019 - Sep 2022 (3 years 6 months)

Developed a user-first product content strategy that increased conversion rates by 40%. Launched the Content Strategy Hub to align editorial efforts and created targeted content campaigns for customer journey stages.

Content Strategy Conversion Rate Optimization Customer Journey Mapping Campaign Development User Engagement

Regional Content Manager

Lalamove

Apr 2017 - Jan 2019 (1 year 9 months)

Increased website traffic by 50% and lead generation by 150% through effective B2C and B2B content strategies. Developed various content types and led a remote team across Southeast Asia.

Content Strategy Website Traffic Growth Lead Generation Content Development Remote Team

Marketing Evangelist & Patent Editor

Peplink

Apr 2014 - Apr 2017 (3 years)

Executed EDM strategies to enhance subscriber engagement and optimized landing pages for lead generation. Managed community engagement efforts to boost brand loyalty and customer satisfaction.

Landing Page Optimization Community Management Content Creation Media Relations Customer Satisfaction