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Xiana Shin-Xuan Chin

@xianachin

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American, Taiwanese, Hong Kong-ese residing in China 🇨🇳 Passionate marketer & events manager!

China

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What I'm looking for

Remote-first, fun & fast-paced environment :)

I'm a results-oriented Marketing Manager with over 5 years of experience driving growth for international brands in the dynamic Chinese market. My passion lies in leveraging data-driven strategies and innovative digital solutions to achieve impactful marketing outcomes.

At CLD, a leading provider of AI-powered digital experiences for international brands in China such as HSBC, Cathay Bank, Delvaux, Cartier, Chopard, De Beers, Richemont, Hong Kong Disneyland. I've played a pivotal role in developing and executing successful marketing campaigns that have generated significant leads, increased brand awareness, and fostered strong client relationships.

I'm deeply familiar with the nuances of the Chinese market, including its unique consumer behavior, social media landscape, and regulatory environment. My expertise in WeChat marketing, content creation, and digital advertising allows me to effectively reach and engage target audiences in China. I'm a collaborative team player with a proven ability to work cross-functionally to deliver exceptional results.

Let me know if you have any questions about China marketing, I'd be happy to connect over a cup of coffee ☕️

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Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

ChatLabs

Nov 2019 - Present (6 years)

As a Senior Marketing Manager at ChatLabs, I developed and executed content marketing strategies, led account-based marketing campaigns, and created high-value lead magnets. I also managed successful events and digital advertising efforts, enhancing brand awareness and engagement in the Chinese market.

Content Marketing Account Based Marketing Lead Generation Digital Advertising Event Management WeChat Marketing Technical Content Creation Digital Media Content Creation Client Success Storytelling

Account Coordinator

Chatly

Apr 2019 - Nov 2019 (7 months)

In my role as an Account Coordinator at Chatly, I optimized WeChat marketing strategies for Chinese consumers, provided technical support for clients, and coordinated company events. I also facilitated the integration of WeChat with Salesforce to enhance marketing efforts.

WeChat Marketing CRM Integration Event Coordination

Consulting Executive Assistant

Power2U

Jul 2018 - Jan 2019 (6 months)

As a Consulting Executive Assistant, I conducted research for strategic solutions, created expense reports, and assisted in drafting legal documents. I also supported the social media team in implementing marketing strategies.

Research Project Management Legal Documentation Social Media Marketing

Department Assistant

University of Massachusetts Boston

Jan 2018 - Jan 2019 (1 year)

In my role as a Department Assistant, I resolved student complaints, processed student needs, and managed data entry and analysis. I also handled primary office administration responsibilities.

Customer Service Data Entry Office Administration Problem Solving

Social Media Manager

University of Massachusetts Boston

Sep 2016 - Dec 2017 (1 year 3 months)

As a Social Media Manager, I maintained the social media presence for the College of Management, increasing exposure for university programs and guiding students to necessary resources.

Social Media Management Content Creation Marketing Strategy

Legislative Intern

Commonwealth of Massachusetts

Apr 2017 - May 2017 (1 month)

During my internship at the Massachusetts State House, I communicated with constituents, managed social media accounts, and researched legislative policies to address constituent needs.

Constituent Relations Social Media Management Research Communication

Intern

Boston Chinatown Neighborhood Center

Jul 2015 - Jul 2015 (0 months)

In my internship, I updated job descriptions and organized company-wide server files to improve accessibility and efficiency for the Accounting and HR departments.

File Management Organization Documentation Communication

Intern

First Literacy, Inc.

Jul 2015 - Jul 2015 (0 months)

As an intern at First Literacy, I searched for potential donors to support adult education programs and analyzed social media strategies to improve engagement.

Fundraising Social Media Analysis Research Communication