wanhei User

As the primary liaison for departmental publicity, I coordinate internal and external communications to enhance visibility. I lead integrated marketing campaigns and plan key events to attract prospective students and engage the public.

Executed multi-channel promotional campaigns to boost competition registrations. Managed stakeholder communications and ensured compliance during Olympic-qualifying dance competitions.

Established brand identity and marketing strategy for postpartum care products. Led event management and executed seasonal promotions to boost customer engagement and sales.

Defined product marketing strategies for consumer electronics, focusing on positioning and promotional planning. Managed B2B relationships and created marketing materials to support business growth.

Built brand and product strategy for lifestyle products, focusing on market positioning and rebranding initiatives. Executed cross-promotional campaigns and represented the brand at exhibitions.

Sourced innovative lifestyle brands for e-commerce. Created marketing content and managed online advertising to drive engagement and conversion.

Completed a certificate programme focusing on Positive Psychology and Evidence-Based Transformative Practice.