Open to opportunities

wanhei User

@wanheiuser

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Strategic marketing professional with 8 years of diverse experience.

Hong Kong

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, with opportunities for professional growth and collaboration in a forward-thinking environment.

I am a strategic and hands-on marketing professional with over 8 years of experience in both B2B and B2C sectors. My expertise lies in brand building, product marketing, event execution, and cross-market campaigns. I have a proven track record of driving brand visibility and sales through data-driven content strategies and corporate partnerships.

Throughout my career, I have successfully launched brands from the ground up and managed stakeholder communication across local and international markets. My recent role as a Marketing Project Coordinator at The Chinese University of Hong Kong involved leading integrated marketing campaigns and planning key departmental events to enhance visibility and engagement. I am passionate about creating meaningful brand experiences and delivering measurable results for forward-thinking organizations.

Experience

Work history, roles, and key accomplishments

Current

Marketing Project Coordinator

Current

The Chinese University of Hong Kong

Nov 2023 - Present (1 year 8 months)

As the primary liaison for departmental publicity, I coordinate internal and external communications to enhance visibility. I lead integrated marketing campaigns and plan key events to attract prospective students and engage the public.

Integrated Marketing Event Planning Public Relations Social Media Strategy

Project Executive

DanceSport Association of Hong Kong, China

Jul 2023 - Nov 2023 (4 months)

Executed multi-channel promotional campaigns to boost competition registrations. Managed stakeholder communications and ensured compliance during Olympic-qualifying dance competitions.

Compliance Management

Marketing Manager

Yumama Works Limited

Sep 2021 - Apr 2023 (1 year 7 months)

Established brand identity and marketing strategy for postpartum care products. Led event management and executed seasonal promotions to boost customer engagement and sales.

Brand Strategy Event Management Data Analysis Social Media Marketing Customer Engagement

Product Marketing Manager

Going Keen Limited

Aug 2019 - Oct 2021 (2 years 2 months)

Defined product marketing strategies for consumer electronics, focusing on positioning and promotional planning. Managed B2B relationships and created marketing materials to support business growth.

Product Marketing B2B Marketing Marketing Planning Market Analysis

Assistant Product Manager

Novobens Limited

Feb 2018 - Jul 2019 (1 year 5 months)

Built brand and product strategy for lifestyle products, focusing on market positioning and rebranding initiatives. Executed cross-promotional campaigns and represented the brand at exhibitions.

Brand Development Product Positioning Content Creation Supplier Management