Open to opportunities

Aruza Urtay

@aruzaurtay

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Marketing executive skilled in influencer collaboration and campaign management.

Hong Kong

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What I'm looking for

I seek a dynamic role in a collaborative environment that fosters creativity and growth.

I am a dedicated marketing executive with a strong background in influencer collaboration and campaign management. Currently, I work at Stylevana, where I engage with over 150 influencers monthly to create compelling content that enhances brand visibility. My role involves overseeing marketing campaigns across various platforms, ensuring they align with brand objectives and resonate with target audiences.

Previously, I contributed to Laowa, where I successfully led product launches and managed Facebook Ads campaigns that significantly increased brand awareness. My experience also includes a regional e-commerce internship at L'Occitane Group, where I analyzed online sales performance and executed marketing strategies that improved conversion rates. I am passionate about leveraging data-driven insights to optimize marketing strategies and drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

Stylevana

Sep 2024 - Present (9 months)

Collaborated with 150 influencers monthly to create engaging content promoting Stylevana's product offerings. Managed and coordinated marketing campaigns across multiple platforms, ensuring alignment with brand objectives and target audience. Oversaw the selection and distribution of product samples to influencers, maintaining strong relationships for successful partnerships.

Influencer Marketing Content Creation Campaign Management Performance Monitoring Marketing Strategy Affiliate Marketing

Marketing Executive

Laowa

Jun 2023 - Aug 2024 (1 year 2 months)

Collaborated with over 150 influencers to develop and implement effective marketing campaigns, promoting new products and increasing brand awareness. Led three successful new product launches by developing comprehensive marketing plans and coordinating cross-functional teams. Managed Facebook Ads campaigns, overseeing setup and optimization across various objectives, and created product pages on W

Influencer Marketing Campaign Management Product Launch WordPress Facebook Ads Social Media Management Team Leadership

Regional E-Commerce Intern

L'Occitane Group

Jun 2022 - Dec 2022 (6 months)

Performed site audits and ran A/B tests to improve e-commerce performance and site conversion. Prepared monthly reports, analyzed online sales performance for the APAC region, and provided key insights. Led several e-commerce marketing campaigns and executed strategies for content development to achieve SEO goals.

A B Testing Data Analysis performance reporting SEO

Digital Marketing Intern

DocPro Limited

Jun 2021 - Aug 2021 (2 months)

Conducted detailed keyword research using Ahrefs to identify and analyze current market trends. Facilitated the creation of 30 high-quality backlinks by contacting website owners, journalists, and bloggers to enhance site reputation. Developed and implemented monthly email marketing campaigns using MailChimp, and edited 17 videos for the company's YouTube channel.

Keyword Research SEO Link Building Email Marketing Mailchimp Video Editing