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Bonnie Ma

@bonniema

Marketing Manager at Abelian Foundation, shaping go-to-market strategy for product, website, and app launches across branding, PR, digital, and social.

Hong Kong

Message

At Abelian Foundation, I formulated go-to-market strategy for product, website, and app launches, translating market positioning into execution across branding, PR, digital, and social channels.

I led multi-channel marketing across X, Telegram, Discord, YouTube, LinkedIn, and Medium, and developed narratives and stakeholder materials to support the funnel from awareness through lead conversion.

At Aloha Group Limited, I oversaw regional and local campaigns across multiple markets. I developed brand strategies from market and competitive analysis, then tracked launch campaigns against ROI and KPIs.

At First Page Limited, I managed enterprise client portfolios and worked with technical teams to audit websites and provide SEO, UX, and UI enhancements. Across my roles, I’ve worked in fintech, insurance, property, luxury goods, and FMCG, and directed campaigns and brand activations including product launches and industry events.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Abelian Foundation

Nov 2024 - Jul 2026 (1 year 8 months)

Formulated and directed go-to-market strategy for products, website and app launches, translating market positioning into execution across branding, PR, digital, and social channels. Led multi-channel marketing across 6 platforms and developed narrative frameworks and content to support the full funnel.

Branding PR Digital Marketing Social Media Content Strategy Influencer Marketing Vendor Management Telegram Discord YouTube LinkedIn Medium

SEO Account Manager

Aloha Group Limited

May 2022 - Oct 2024 (2 years 5 months)

Oversaw 20+ regional and local campaigns across multiple markets, translating market insights into forward-looking brand strategy. Drove data-driven launch campaigns aligned with business goals, tracking performance against ROI and KPIs.

SEO Campaign Management Market Analysis Competitive Analysis ROI Tracking KPI Reporting Data Driven Marketing

Enterprise Account Manager

First Page Limited

Feb 2021 - May 2022 (1 year 3 months)

Managed enterprise client portfolio, expanding key regional accounts while sustaining strong client retention. Worked with technical teams to audit clients' websites and provide SEO, UX, and UI enhancements and solutions.

Account Management Customer Retention SEO UX UI Omnichannel Strategy Technical Audits

Marketing Manager

Hero Design Studio Limited

Jul 2020 - Feb 2021 (7 months)

Led teams in executing online and offline marketing communications, including social media, video, and print production. Formulated brand strategies for customer acquisition and brand building across channels.

Marketing Communications Social Media Video Production Print Production Brand Strategy Customer Acquisition

Senior Account Executive

Madcradle Online Limited

Sep 2018 - May 2020 (1 year 8 months)

Led 4-6 monthly business pitches, including proposal development, budgeting, and KPI estimation. Executed and monitored media campaigns across multiple channels, including Facebook, Instagram, LinkedIn, and WeChat.

Pitching Proposal Development Budgeting Performance Indicator Estimation Media Campaigns Facebook Instagram LinkedIn WeChat

Account Executive

As One Interactive Limited

Sep 2017 - Sep 2018 (1 year)

Managed 6 Facebook accounts, including daily social media management, content plan development, and reports. Delivered brands' digital materials, such as web ad banners, websites, eDM, eSMS, and CRM systems.

Social Media Management Content Planning Reporting Web Banners Websites EDM ESMS CRM