FRFranklin Raymores
@franklinraymores
International sales leader specializing in solar PV, energy storage, and commercial growth.
PanamaWhat I'm looking for
I am an international sales leader with extensive experience driving revenue and market entry for solar PV, energy storage, consumer electronics, and B2B solutions across Latin America and the Caribbean.
Throughout my career I have led regional sales teams and strategic alliances, delivering multi‑million dollar results including forecasting and managing portfolios exceeding tens of millions in revenue.
I have a strong track record building partner networks, establishing distribution channels, and winning large-scale solar PV and AC projects while optimizing product lifecycles and go-to-market strategies.
I focus on customer satisfaction, market expansion, and operational excellence, and I bring hands-on experience managing cross-functional teams, international accounts, and complex procurement and project delivery processes.
Experience
Work history, roles, and key accomplishments
International Sales Manager
Reneergy by Asturmadi Group
Mar 2025 - Present (10 months)
Lead development and sales of Solar PV racking & trackers across Mexico, Central America, Caribbean and northern South America (2.9 GW pipeline), driving market entry strategies and managing key cross-country accounts.
Regional Sales Manager
SMA Solar
May 2023 - Mar 2025 (1 year 10 months)
Developed and executed regional sales plans for solar and energy storage inverters achieving €3.5M revenue targets and >120MW project engagement while promoting BESS solutions for grid services.
Business Consultant
Independent Consultant
Jun 2019 - Jan 2023 (3 years 7 months)
Provided sales, marketing and procurement consultancy including OEM product development, lifecycle planning, quality validation and sales forecasting for $25M revenue lines.
SEManaged and expanded TV product category, driving 10% annual revenue growth and increasing sales 12% through new market development, packaging and go-to-market programs.
Managed P&L and forecasting for $26M sales, developed B2B eco-solutions and won $10M in solar PV and AC projects while leading a 30-person team and exceeding plan by 15%.
Assistant Regional Manager
Sony Inter-American
Mar 2010 - Mar 2012 (2 years)
Built distribution and sales strategies yielding $10M territory quota, exceeded targets by 58% and grew retail sales volume 47% through channel development and promotions.
Site Acquisition Manager
Trylon TSF Panama
Aug 2007 - Feb 2010 (2 years 6 months)
Managed site acquisition projects for telecom, coordinating contractors and operations to deliver 190 sites on schedule while overseeing costs and performance.
Drove Microsoft OEM and channel sales generating over $7M and implemented marketing programs worth $2.8M, increasing profit margins by 20% and exceeding segment goals.
Education
Degrees, certifications, and relevant coursework
Universidad Latinoamericana de Tecnología y Ciencias Aplicadas (ULAT)
Postgraduate in Business Management, Business Management
Postgraduate studies in Business Management focused on advanced management concepts and business administration practices.
Universidad Latinoamericana de Ciencia y Tecnología (ULACIT)
Bachelor of Science, Sales & Marketing
Bachelor of Science in Sales & Marketing Development focusing on sales strategies, marketing principles, and market development.
Availability
Location
PanamaAuthorized to work in
Social media
Job categories
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