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Franklin Raymores

@franklinraymores

Dynamic business development leader with 18+ years driving net-new pipeline, go-to-market strategy, and cross-functional sales execution

Panama

Message

What I'm looking for

I am seeking senior commercial roles focused on regional sales growth in solar and energy storage, market expansion, and building strategic partnerships within results-driven teams.

I am an international sales leader with extensive experience driving revenue and market entry for solar PV, energy storage, consumer electronics, and B2B solutions across Latin America and the Caribbean.

Throughout my career I have led regional sales teams and strategic alliances, delivering multi‑million dollar results including forecasting and managing portfolios exceeding tens of millions in revenue.

I have a strong track record building partner networks, establishing distribution channels, and winning large-scale solar PV and AC projects while optimizing product lifecycles and go-to-market strategies.

I focus on customer satisfaction, market expansion, and operational excellence, and I bring hands-on experience managing cross-functional teams, international accounts, and complex procurement and project delivery processes.

Experience

Work history, roles, and key accomplishments

International Sales Manager

Reneergy by Asturmadi Group

May 2025 - Feb 2026 (9 months)

• Originated and advanced a 2.3GW pipeline across Mexico, Central America, South America, and the Caribbean, driving new market entry for solar PV solutions with an average deal size of €10MW.
• Developed and executed go-to-market strategies, accelerating adoption of racking products in emerging regions achieving 47MW(€2.5M) within the first 9 month.

Solar PV Project Development Sales Strategy Account Management Stakeholder Engagement Trade Shows Pipeline Management

Regional Sales Manager

SMA Solar

May 2023 - Mar 2025 (1 year 10 months)

Developed and executed regional sales plans for solar and energy storage inverters achieving €3.5M revenue targets and >120MW project engagement while promoting BESS solutions for grid services.

Inverter Sales Strategy EPC Relationships Market Analysis Customer Satisfaction

Business Consultant

Independent Consultant

Jun 2019 - Jan 2023 (3 years 7 months)

Provided sales, marketing and procurement consultancy including OEM product development, lifecycle planning, quality validation and sales forecasting for $25M revenue lines.

Product Strategy Procurement OEM Sales Forecasting Quality Assurance Lifecycle Management Market Research

Product Manager

Samsung Electronics

Dec 2015 - Apr 2019 (3 years 4 months)

Drove 10% annual revenue growth by launching new TV products and expanding into untapped markets and increasing sales 12% through new market development, packaging and go-to-market programs.
Managed 4 products development lifecycle from conception to release.

Product Management Go To Market Market Research Sales Enablement Partner Programs Revenue Growth Packaging Design Stakeholder Management

Assistant General Manager

Panasonic

Apr 2012 - Nov 2015 (3 years 7 months)

Managed P&L and forecasting for $26M sales, developed B2B eco-solutions and won $10M in solar PV and HVAC projects while leading a 30-person team and exceeding plan by 15%.

P&L management Forecasting B2B Sales Solar PV Team Leadership Budgeting Performance Management

Assistant Regional Manager

Sony Inter-American

Mar 2010 - Mar 2012 (2 years)

Built distribution and sales strategies yielding $10M territory quota, exceeded targets by 58% and grew retail sales volume 47% through channel development and promotions.

Distribution Channel Development Sales Planning Territory Management Team Leadership Distribution Quota Achievement Budgeting

Site Acquisition Manager

Trylon TSF Panama

Aug 2007 - Feb 2010 (2 years 6 months)

Managed site acquisition projects for telecom, coordinating contractors and operations to deliver 190 sites on schedule while overseeing costs and performance.

Project Management Site Acquisition Contractor Management Cost Control Telecom Scheduling Performance Monitoring

Strategic Alliances Consultant

Dell Inc.

Jul 2003 - Jun 2007 (3 years 11 months)

Drove Microsoft, McAfee, Symantec OEM and channel sales generating over $7M+ and implemented marketing programs worth $2.8M, increasing profit margins by 20% and exceeding segment goals.

Strategic Alliances Channel Sales Revenue Generation Sales Strategy Partner Management Margin Improvement