Open to opportunities

Jose Graham

@josegraham

Commercial and operations leader with 10+ years driving LATAM category growth through pricing, forecasting, and strategic revenue management.

Panama

Message

What I'm looking for

I’m looking for a commercial leadership role where I can drive category growth and profitable revenue through pricing, portfolio/channel strategy, and KPI-driven forecasting. I want cross-functional ownership and room to scale teams and execution across LATAM markets.

I’m a commercial and operations leader with 10+ years driving category growth across LATAM by integrating shopper insights, portfolio-channel strategy, and pricing. I’m known for using data-driven decision making to deliver profitable growth, optimize commercial investment, and strengthen cross-functional alignment across Sales, Marketing, Finance, and Supply.

In my most recent roles, I’ve led regional category and product strategies for FMCG HVAC—achieving 147% year-over-year growth in Light Commercial Air Conditioning and managing a USD 36M regional business. I’ve owned demand forecasting and inventory planning, led sell-out management, and expanded sales channels while opening new markets where the brand had no prior presence.

I also bring team leadership and execution depth: I’ve developed regional teams, reactivated distributors to improve repeat purchases and inventory turnover, and accelerated adoption through modernization projects. Earlier, I delivered multi-market growth through key account management, standardized customer documentation to reduce errors and lead times, and strengthened international sourcing and portfolio development across multiple categories.

Experience

Work history, roles, and key accomplishments

Current

Regional Category Manager

Current

Hisense Central America

Nov 2025 - Present (8 months)

Managed a USD 36M regional air conditioning business and delivered 147% year-over-year growth in the Light Commercial Air Conditioning category. Led commercial strategy, pricing and promotions, demand forecasting, inventory planning, and distributor/retailer sell-out management across Central America and the Caribbean.

Category Management Pricing Strategy Promotion Product Launch Demand Forecasting Inventory Planning Inventory Management Channel Development Market Analysis KPI Analysis Data Driven Decision Making

Regional Product Manager (FMCG HVAC)

LG Electronics

Oct 2024 - Nov 2025 (1 year 1 month)

Led regional planning and management of multinational purchase orders, achieving record quarterly sales of USD 9.5M and 35% year-over-year growth. Managed a USD 70M air conditioning business, built and led a regional team, and reactivated distributors to improve repeat purchases and inventory turnover by 18%.

Strategic Planning Purchase Order Management Sales Forecasting demand planning Team Leadership Key Account Management Distributor Reactivation Inventory Management Sales Management KPI Analysis Data Driven Decision Making Pricing Strategy

Key Account Manager / Regional Sales

Ace Hardware Corporation (International Division)

May 2017 - Oct 2024 (7 years 5 months)

Managed LATAM, NACAP, MENA and ASIA accounts and drove regional growth through strategic negotiations, forecasting, and commercial agreements. Recovered a direct factory supply channel, exceeded sales targets, grew U.S. dropship and Asia businesses, standardized documentation processes, and managed 35,000+ SKUs across multiple product categories.

Key Account Management Strategic Negotiations Sales Forecasting Go To Market Strategy Channel Development Private Label Product Development Dropshipping International Sourcing Inventory Management Visual Merchandising International Trade KPI Analysis

Port Agent

CB Fenton S.A.

Oct 2016 - Mar 2017 (5 months)

Coordinated port operations and regulatory compliance during Panama Canal transits. Resolved logistics incidents with shipping lines and authorities and streamlined export and transit documentation to minimize delays and penalties.

Regulatory Compliance Export Documentation Operations Coordination

Key Account Management & Negotiation

Sitel Panamá (Capital One Bank)

May 2010 - Aug 2016 (6 years 3 months)

Exceeded collection targets for 36 consecutive months through strategic negotiation and customer follow-up. Achieved over 85% payment promise compliance, onboarded new agents, and customized collection strategies using customer financial analysis to improve campaign effectiveness.

Collections Management Strategic Negotiations KPI Analysis Follow up Campaign Optimization