Daniel Contreras
@danielcontreras3
I drive Latin American service growth through strategic commercial leadership.
PanamaWhat I'm looking for
At Endress+Hauser, I lead the regional distributor channel for Services Business, achieving 120% of the service-business target and 13% sales growth in 2024. I also delivered 12% sales growth in Panama and secured 27 new and renewed long-term service agreements in 2025.
Previously at Adidas Latin America, I grew market share by 15% through distributor and retail go-to-market strategy and improved order-fill rate to 90% through forecasting, order-management, and S&OP analytics.
At Tetra Pak, I held P&L responsibility for services and projects, negotiated multi-site service contracts with major regional accounts, and led cross-functional teams across Latin America. I bring more than 12 years of strategic market development, value-based selling, stakeholder alignment, and team coaching.
Experience
Work history, roles, and key accomplishments
Leads the regional distributor channel for Services Business, achieving 120% of the service business target and delivering 13% sales growth in 2024. Developed and presented the regional growth roadmap and sales strategy, and built a high-performance ecosystem by training and coaching distributors and internal teams.
Grew market share by 15% by developing and executing the annual Go-to-Market strategy for distributor and retail channels. Overhauled forecasting and order-management processes, elevating the order-fill rate to 90% through enhanced S&OP analytics.
Held full P&L responsibility for the services and projects category, managing margins, costs, and pricing. Managed and negotiated multi-site, multi-year service contracts for C-level executives at key regional accounts, and led a cross-functional Key Account Team.
Education
Degrees, certifications, and relevant coursework
ADEN University
Master's Degree, Big Data and Business Analytics
2025 -
Pursuing a Master's degree in Big Data and Business Analytics.
Universidad Santa María La Antigua
Master's Degree, Strategic Management (International Business & Marketing)
2024 -
Completed a Master's degree in Strategic Management with a focus on International Business and Marketing.
Instituto de Estudios Superiores de Administracion (IESA)
Program, Sales & Operation Planning (S&OP)
2021 -
Completed a program in Sales & Operation Planning (S&OP).
Universidad Tecnológica de Panamá
Bachelor's Degree, Mechanical Engineering
Earned a Bachelor's degree in Mechanical Engineering.
Tech stack
Software and tools used professionally
Availability
Location
PanamaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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