I've led product strategy, go-to-market execution, and portfolio decisions for Dell Technologies and Samsung Electronics across Latin America. At Dell, I owned the Inspiron and XPS roadmap, launched 20+ product models, and helped position LATAM among Dell's top-performing regions globally for multiple consecutive quarters.
I combine commercial strategy with hands-on analytics, using market intelligence from IDC, Gartner, and internal sources to guide product, pricing, and channel decisions. I also transformed manual reporting into self-service Power BI dashboards, reducing report generation time from roughly six hours to one hour.
My work spans sales enablement, portfolio lifecycle management, P&L oversight, supplier financing, and cross-functional launch coordination with marketing, sales, supply chain, and factory teams. I've delivered training and sales tools for more than 100 internal, partner, and retail participants.
Most recently at Samsung, I led regional GTM strategy for the monitor portfolio across 15+ Latin American markets, shaping positioning, pricing, launch materials, channel expansion, and sell-out analysis.
