Open to opportunities

Rafaello Bruno

@rafaellobruno

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Key Account Manager and business developer improving sales through analytics and negotiation.

Panama

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What I'm looking for

I’m looking for a role where I can combine key account ownership, business development, and analytical reporting to drive measurable growth. I thrive in teams that value negotiation, process optimization, and clear performance goals across international or multi-stakeholder contexts.

I’m a dynamic, multicultural professional trained in Consumer Psychology and Industrial Administrative Engineering, bringing strong leadership, strategic thinking, and analytical skills to every client and project. I’ve applied my approach to key account management, process optimization, and project development—always focused on improving outcomes through data and clear communication.

At LG Electronics, I managed a portfolio of over 12 key accounts and increased sales by more than 20% across white goods and air conditioning lines. I’ve also built structured sales planning and reporting through weekly/monthly/quarterly budgets and regional KPI dashboards, while coordinating negotiations and tailored action plans for long-term growth. Earlier, at Grupo Planeta (UNIE Universidad), I developed international strategies for institutional outreach, analyzing markets and supporting recruitment campaigns and strategic alliances.

Experience

Work history, roles, and key accomplishments

Co-Founder

Grupo 90, S.A.

Aug 2017 - Dec 2025 (8 years 4 months)

Co-founded a sports-promotion company running youth sports leagues with 300+ participants per event. Established Panama’s first national Beach Soccer league, managed event logistics and treasury, and coordinated clients, sponsors, and personnel.

Sports League Operations Event Logistics Sponsorship Coordination Treasury Management Stakeholder Management Personnel Management Partnerships & Alliances

International Negotiation Exec

Grupo Planeta (UNIE)

May 2025 - Jul 2025 (2 months)

Developed international strategies for institutional outreach and positioning to increase student enrollment. Analyzed international markets and supported global recruitment campaigns through partnerships, events, and educational presentations.

Outreach Student Recruitment Partnerships & Alliances Negotiation Event Coordination Audience Targeting Positioning

Jr Key Account Manager

LG Electronics Caribbean

Feb 2024 - Oct 2024 (8 months)

Managed a portfolio of 12+ key accounts, increasing sales by 20%+ for white goods and air conditioning lines. Built client-specific action plans, led negotiations, and delivered recurring sales budgeting to support growth.

Key Account Management Sales Strategy Client Relationship Management Negotiation Budgeting & Forecasting KPI Tracking Commercial Planning

Sales Admin Analyst

LG Electronics Caribbean

Sep 2022 - Feb 2024 (1 year 5 months)

Coordinated regional promotions and collaborations to improve visibility and inventory flow. Produced regional sales KPI reports, supported expense reduction analysis, and managed monthly sales/order/profit and loss planning.

Sales Operations KPIs Inventory Management Budget Planning Expense Analysis Commercial Strategy

Accounting Analyst

LG Electronics Caribbean

Oct 2021 - Sep 2022 (11 months)

Coordinated and classified daily accounting transactions and optimized corporate credit card statement processes. Prepared financial status reports, performed bank reconciliations, and conducted budget-versus-actual comparative analyses.

transaction classification General Accounting Financial Reporting Corporate Credit Card Reconciliation Bank Reconciliation Budget Vs. Actual Analysis Data Analysis Reporting

Business Operations Intern

Halliburton

May 2019 - Oct 2021 (2 years 5 months)

Administrative support for expatriates and LATAM assignments, including logistics and travel medical coordination. Improved data analysis processes for internal training. Managed contracts (ISTA) and coordinated candidate logistics. Maintained and updated employee records in SAP (salaries, bonuses, promotions, terminations).

Project Management Logistics Logistics Coordination