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Richard Taylor

@richardtaylor

Business development manager at Grupo Figuer who streamlined KPI reporting and cut a major bid package preparation from five weeks to two.

Panama

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At Grupo Figuer, I lead business development, marketing and operational improvement across group companies and digital ventures. I built Airtable and Zapier workflows and executive KPI dashboards that reduced recurring reporting from days to hours.

I also developed AI- and n8n-assisted workflows for document analysis and proposal preparation, reducing work on a major bid package from approximately five weeks to two. I supported the complete bid package for the PAMEDA project in Chiriqui, awarded at approximately US$4.2M.

Previously, at Arles Services Inc., I developed consulting opportunities and implemented CRM, automation and ecommerce workflows across 11 Latin American markets. At Panasonic Latin America, I led regional marketing and commercial planning, contributing to sales growth from approximately US$4.5M to US$7.8M over two years, and proposed and sponsored the Inverter Calculator.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

Grupo Figuer

Jan 2024 - Present (2 years 10 months)

Lead business development, marketing, and operational improvement across group companies and digital ventures, defining value propositions, customer segments, pricing, and go-to-market plans. Built CRM and workflow systems with Airtable and Zapier, and created executive KPI dashboards that reduced reporting time from days to hours.

Business Development Marketing Operations CRM Airtable Zapier N8n KPI Dashboards Workflow Automation Proposal Management Team Leadership

Director, Regional Marketing & Sales Operations

Arles Services Inc.

Jan 2016 - Dec 2023 (7 years 11 months)

Developed consulting opportunities and sold services to business owners and senior commercial teams across 11 Latin American markets, managing relationships from needs assessment through implementation and advisory. Built KPI frameworks, dashboards, and funnel analysis, and implemented CRM, automation, and ecommerce workflows using Shopify, WooCommerce, Magento, and Ecwid.

Consultative Sales Customer Relationship Management KPI Frameworks Dashboarding Funnel Analysis CRM Implementation Ecommerce Shopify WooCommerce Magento Ecwid Training

Regional Marketing Manager - Air Conditioning & Fans

Panasonic Latin America

Jan 2014 - Dec 2016 (2 years 11 months)

Led regional marketing and commercial planning for air conditioning and fans, contributing to sales growth from approximately US$4.5M to US$7.8M and market share growth from 9% to 15% over two years. Coordinated regional campaigns, retail promotions, and point-of-sale activations, and led the Inverter Calculator project which reached 5,000-8,000 monthly visits.

Marketing Strategy Commercial Planning Campaign Management Retail Promotions Trade Marketing KPI Reporting Training Product Launch

Project Executive

Brand's Solutions

Jan 2011 - Dec 2014 (3 years 11 months)

Managed 15+ multinational and regional client accounts, including Nestle and Avent, with combined budgets above US$5M and approximately 90% client retention. Coordinated 50+ brand campaigns, managing client requirements, budgets, vendors, timelines, approvals, and performance reporting.

Account Management Campaign Coordination Budget Management Vendor Management Client Relations Project Management

Education

Degrees, certifications, and relevant coursework

ADEN University

Tech MBA + Executive MBA, Artificial Intelligence for Business

Pursuing a dual Tech MBA and Executive MBA with an emphasis in Artificial Intelligence for Business, in partnership with EUNCET Business School - UPC, Spain.