Vi D
@vid
I drive acquisition, retention, and conversion growth for B2B and DTC brands.
ZimbabweWhat I'm looking for
I've grown B2B and DTC startups through my freelance digital marketing and growth practice, managing $1K–$50K acquisition budgets across Google Ads, Meta, TikTok, SEO, and influencer partnerships while delivering a 4:1 average ROAS. I also secured 25+ high-authority backlinks, including Forbes and TechCrunch, and drove 40% YoY organic traffic growth.
At Constant Contact, I developed data-driven retention campaigns that increased renewal rates by 20%. Now at Smart Asset Management, I design customer-centric initiatives across the resident lifecycle, using NPS, survey, and behavioral data to improve retention, loyalty, and conversion.
Experience
Work history, roles, and key accomplishments
Customer Experience Specialist
Smart Asset Management
Jan 2025 - Present (1 year 7 months)
Design customer-centric initiatives across move-in, occupancy, and move-out to maximize retention and LTV. Partner with marketing and operations to streamline leasing, payments, and inquiries, reducing friction and improving conversion.
Digital Marketing & Growth Strategist
Freelance
Jan 2022 - Present (4 years 7 months)
Founded and scaled full-service practice managing end-to-end growth for B2B and DTC startups with minimal oversight. Managed acquisition budgets across Google Ads, Meta, TikTok, SEO, and influencer partnerships, delivering 4:1 average ROAS.
Developed data-driven retention campaigns analyzing churn drivers and loyalty levers, increasing renewal rates 20%. Owned lifecycle marketing using customer segmentation and proactive outreach to optimize retention and engagement.
Education
Degrees, certifications, and relevant coursework
Vi hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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