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Osezefe DeborahOD
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Osezefe Deborah

@osezefedeborah

Performance-driven digital marketing and social media strategist specializing in paid social growth.

Zimbabwe
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What I'm looking for

I’m looking to lead data-backed social and paid acquisition campaigns—blending content strategy, Meta/TikTok ads, influencer UGC, CRM/email automation, and CRO—where I can optimize to ROAS, grow communities, and drive revenue.

I’m a performance-driven Digital Marketing & Social Media Strategist with 5+ years of experience scaling product and service-based brands through data-backed content strategy, paid advertising, and conversion-focused campaigns.

I’ve managed $1,000+ equivalent in paid social spend and generated ₦15M+ revenue in under 120 days by combining organic growth, influencer marketing, and paid acquisition, while keeping campaigns optimized through analytics and reporting.

I’m skilled in audience segmentation, lead generation, CRM management, community growth & retention, and funnel strategy. I integrate analytics into my content and posting schedules to improve campaign performance and drive measurable results like 40%+ engagement and up to 30% increases in qualified inbound inquiries within 90 days.

Across brand and client accounts, I reposition brands, run diaspora-targeted storytelling, and execute influencer/UGC campaigns designed to expand organic reach and reduce paid acquisition costs. From Meta/TikTok ads to email marketing automation and CRO, my focus is always revenue-driven marketing—backed by consistent execution, testing, and ROAS monitoring.

Experience

Work history, roles, and key accomplishments

EF

Social Media Manager (Volunteer)

Eyace Development Foundation

Feb 2024 - Present (2 years 3 months)

Developed and implemented the Project 5million social media campaign to support anti-corruption and cybercrime awareness objectives. Created multi-platform content, managed daily account operations, analyzed engagement insights, and monitored/responded to audience comments.

Education

Degrees, certifications, and relevant coursework

University of Benin logoUB

University of Benin

Bachelor of Science, Email Marketing & Automation

Earned a B.Sc at the University of Benin, with an education focus on email marketing and automation.

HubSpot logoHU

HubSpot

Certification, Social Media

2024 - 2024

Completed a HubSpot Social Media Certification in 2024.

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