Osezefe Deborah

I’m a performance-driven Digital Marketing & Social Media Strategist with 5+ years of experience scaling product and service-based brands through data-backed content strategy, paid advertising, and conversion-focused campaigns.

I’ve managed $1,000+ equivalent in paid social spend and generated ₦15M+ revenue in under 120 days by combining organic growth, influencer marketing, and paid acquisition, while keeping campaigns optimized through analytics and reporting.

I’m skilled in audience segmentation, lead generation, CRM management, community growth & retention, and funnel strategy. I integrate analytics into my content and posting schedules to improve campaign performance and drive measurable results like 40%+ engagement and up to 30% increases in qualified inbound inquiries within 90 days.

Across brand and client accounts, I reposition brands, run diaspora-targeted storytelling, and execute influencer/UGC campaigns designed to expand organic reach and reduce paid acquisition costs. From Meta/TikTok ads to email marketing automation and CRO, my focus is always revenue-driven marketing—backed by consistent execution, testing, and ROAS monitoring.