Michelle Ndwalaza
@michellendwalaza1
Digital marketing professional driving engagement, paid social performance, and website optimisation.
What I'm looking for
I am a digital marketing professional with hands-on experience designing visuals, managing paid social campaigns, and optimising website usability to support business goals.
At Captivate Marketing Agency I set up and optimised Meta Ads, tracked performance with Meta Analytics, developed content strategies, and maintained content calendars to improve engagement and conversions.
I have experience executing email marketing (list management and performance tracking), building and updating sites on WordPress and Wix with basic SEO, and using tools like Canva, Hootsuite, Mailchimp, Trello and Buffer to manage campaigns.
Earlier roles in sales and customer experience strengthened my client engagement, reporting, and data-driven decision-making skills; I combine creative content work with analytic monitoring to deliver consistent marketing support.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Captivate Marketing Agency
Feb 2024 - Feb 2026 (2 years)
Managed paid social campaigns and content strategy, optimizing Meta Ads to improve reach, engagement, and conversions while building and maintaining WordPress/Wix websites and executing email marketing.
Graduate Trainee - Sales
Varun Beverages
Jan 2023 - Dec 2023 (11 months)
Conducted outbound sales and client visits, consistently exceeding sales targets, developing client relationships, and preparing weekly sales and revenue reports to inform management decisions.
Customer Experience Officer
Cimas Medical Aid
Aug 2021 - Dec 2022 (1 year 4 months)
Handled inbound/outbound customer communications and analyzed client data to segment audiences, deliver targeted marketing messages, and provide post-engagement support aligned with brand guidelines.
Education
Degrees, certifications, and relevant coursework
Marketers Association of Zimbabwe
Professional Certificate in Digital Marketing, Digital Marketing
Completed a Professional Certificate in Digital Marketing focused on practical digital marketing tools and campaign management.
National University of Science and Technology
Bachelor of Commerce (Honours), Marketing
Earned a Bachelor of Commerce (Honours) with a specialization in Marketing covering marketing strategy, consumer behaviour, and sales management.
Digital Marketing Certificate, Digital Marketing
Completed the Google Digital Skills for Africa digital marketing certificate covering online marketing fundamentals and tools.
Availability
Location
Authorized to work in
Job categories
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