Open to opportunities

Favor Odion

@favorodion

Message

I build email, CRM, and automation systems that improve retention, recover revenue, and reduce manual operations.

Nigeria

Message

What I'm looking for

I'm looking for hands-on marketing operations, CRM, lifecycle, or automation work where I can own systems end to end, improve retention and campaign performance, and bring structure to fast-moving cross-team operations.

I've built retention and marketing operations systems for Instago Ed Travels, AuraFlames, Kings, and VitalGlow, spanning email campaigns, CRM workflows, lifecycle automation, and ecommerce performance tracking.

At Instago Ed Travels, I ran a five-email re-engagement campaign for 15,000 cold subscribers across four intent-based segments, achieving a 57.9% open rate on the first email and 87% on the final urgency email. The campaign led directly to a £3,500 booking, while I also deployed a branded payment gateway and automated payment updates into a CRM spreadsheet with Google Apps Script.

For Kings, I built a five-step welcome flow that generated roughly $15,000 in orders, alongside cart recovery, post-purchase flows, segmentation quizzes, and lifecycle A/B tests. At AuraFlames, I rebuilt abandoned-cart pipelines that increased recovery by 12%, connected Shopify, Klaviyo, Mixpanel, and n8n workflows, and used GA4 to diagnose revenue drop-off points.

I'm comfortable owning ambiguous, fast-moving operations work end to end, from campaign setup and QA to analytics, documentation, CRM automation, and cross-team execution. I bring a statistics background and a practical focus on building systems that make customer journeys and internal operations work better.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Operations Specialist

Current

Instago Ed Travels

Jan 2026 - Present (7 months)

Built and ran a 5-email re-engagement campaign for 15,000 cold subscribers across 4 intent-based segments, achieving a 57.9% open rate on the first email and an 87% open rate with 10% CTR on the final urgency email. The campaign directly led to a £3,500 client booking, tracked from first email click to signed invoice.

Email Marketing Klaviyo Segmentation Campaign Optimization A B Testing Google Apps Script CRM

Executive Assistant & Marketing Operations

Remote

Dec 2025 - Apr 2026 (4 months)

Managed CEO and client communications across Slack, LinkedIn, and email, maintaining a 95% same-day response rate with no missed follow-ups. Designed and implemented automated onboarding workflows connected to the CRM, cutting manual admin work by 40% and enabling clean handoff to HR.

CRM Automation Notion Google Workspace Project Management

AI-Assisted Marketing & Automation Specialist

AuraFlames

Mar 2024 - May 2025 (1 year 2 months)

Audited and built Shopify storefronts end to end, linking Klaviyo and Mixpanel to track user behavior and flag drop-off points, including checkout abandonment. Built multi-step automated workflows in n8n connecting platforms and triggering actions based on user behavior, cutting manual handling time on recurring operations.

Shopify Klaviyo Mixpanel N8n GA4 Buffer Claude Automation Workflow Design Data Analysis

Email Marketing Specialist

Kings

Dec 2024 - Feb 2025 (2 months)

Built a 5-step welcome flow moving new subscribers to first purchase, achieving a 40% open rate, 20% CTR, 20% conversion, and roughly $15,000 in orders. Used GA4 to identify drop-off points, then built cart recovery and post-purchase flows to recover lost orders.

Email Marketing Klaviyo GA4 A B Testing Segmentation

CRM Operations Specialist

VitalGlow

Nov 2023 - Jan 2024 (2 months)

Managed high-volume support and CRM operations across HubSpot and Zendesk, handling email and SMS workflows with real-time accuracy. Built AI-driven automations to categorize incoming tickets and streamline responses, maintaining QA above 90% and CSAT at 4.5/5.

HubSpot Zendesk CRM Automation AI Customer Support Data Analysis