Oluwafisayo Oyindamola

I’m a results-driven Email Marketing Specialist with 5+ years of experience planning, executing, and optimizing campaigns that increase engagement, conversion, and revenue. I bring a data-driven approach to strategy, with strong copywriting and analytics, while maintaining CAN-SPAM and GDPR compliance.

In my current role, I develop and execute end-to-end email marketing strategies across 12+ campaigns per month, delivering a 34% increase in click-through rate and a 28% increase in revenue attributed to email. I build and manage automated lifecycle workflows (welcome series, abandoned cart, win-back, post-purchase) using Klaviyo, improving customer retention by 22%.

I lead A/B and multivariate testing on subject lines, send times, and creative, improving open rates by 18% and conversion rates by 15%. By segmenting lists by behavior, demographics, and purchase history, I drive a 26% improvement in engagement, while keeping deliverability strong through list hygiene and best practices.

Previously, I planned weekly newsletters and promotional campaigns for a subscriber list of 85,000, consistently exceeding industry-average open and click rates. I’ve also improved mobile engagement by 19%, increased marketing-qualified leads by 24% with HubSpot lead scoring and nurture campaigns, and mentored 2 junior team members on execution and platform best practices.