Oyinkansola Fashogbon

I’m a results-driven Email Marketing & CRM Automation Specialist with 5+ years of experience designing and executing high-impact lifecycle programs across international markets (USA, Spain, Nigeria). I build end-to-end CRM workflows—from lead capture and nurturing through conversion, upselling, and re-engagement—using platforms like Go High Level, Klaviyo, HubSpot, and Mailchimp.

In my current role at Reliance Health (Remote), I design onboarding journeys that reduce confusion and early churn in the first 30–90 days. I also build retention and renewal programs with behaviour-triggered flows, run continuous A/B testing for open and downstream conversions, and use AI-powered personalisation to tailor messaging to each member’s profile and engagement behaviour.

Previously, as CRM & Email Marketing Lead (Marketing Manager) at MiBanana Digital Marketing Agency (Remote, Spain), I owned the full CRM and email automation function for clients, managed a team of 6+ marketers, and integrated Meta/Google ads directly into CRM pipelines to eliminate manual handoffs. I’ve delivered measurable outcomes such as a 30% improvement in client retention, 7 new agency clients in 4 months, and—at Herbal Goodness—4.2x ROAS plus 45% more website traffic and 38% higher online revenue through lifecycle email automation and paid/media integrations.