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Ifeoluwa Opatola

@ifeoluwaopatola

CRM and lifecycle email strategist at ReadinGraphics, building GoHighLevel campaigns and workflows for subscription and growth businesses.

Nigeria

Message

At ReadinGraphics, I lead email marketing and GoHighLevel automation for a book-summary subscription business. I build recurring campaigns and use segment-specific UTM tracking to report performance by audience.

At Your Scale Source, I build marketing automation workflows across GoHighLevel, Make, and Zapier. I also built an automated prospecting workflow that captures competitors’ Google Ads screenshots and triggers outreach.

As a freelance CRM and lifecycle email strategist, I design Klaviyo email flows and GoHighLevel CRM workflows for e-commerce and lead-generation clients. My project work includes a cart-recovery flow that increased open rates by 27% in three weeks and generated four-figure revenue in its first month.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing and GoHighLevel Automation Lead

Current

ReadinGraphics

Jul 2026 - Present (4 months)

Lead email marketing and GoHighLevel automation for a book-summary subscription business. Build and schedule email campaigns, manage Smart Lists, and produce lifecycle reports.

GoHighLevel Email Marketing Automation Segmentation UTM tracking Reporting

Current

Project Manager and Marketing Operations Lead

Current

Your Scale Source

Jun 2026 - Present (5 months)

Build and maintain marketing automation workflows in GoHighLevel, Make, and Zapier. Lead marketing operations for a six-person agency, coordinating client delivery and preparing weekly reports.

GoHighLevel Make Zapier DataForSEO Instantly Marketing Operations Project Management UTM tracking

Current

Lead Automation and CRM Strategist

Current

Freelance, Upwork and Private Clients

Jun 2022 - Present (4 years 5 months)

Design and deploy Klaviyo lifecycle email flows and GoHighLevel CRM workflows for U.S. e-commerce and lead-generation clients. Build Make integrations to sync data to reporting dashboards.

Klaviyo GoHighLevel Make CRM Email Marketing Automation Google Sheets

Email Marketing and CRM Strategist

Aesthetics Marketing Institute

Mar 2023 - Nov 2025 (2 years 8 months)

Led GoHighLevel builds and troubleshooting across client accounts and developed email campaigns for program launches. Produced Facebook Ads performance reports and advised on lead acquisition.

GoHighLevel Email Marketing CRM Facebook Ads Lead Generation Reporting

Automation Consultant

Progress Today

Dec 2024 - Mar 2025 (3 months)

Managed audience segmentation and A/B testing across Klaviyo, MailerLite, and GoHighLevel, contributing to a 25%+ increase in engagement and a 15% lift in conversion rate.

Klaviyo MailerLite GoHighLevel A B Testing Segmentation Email Marketing