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Joshua OmoniyiJO
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Joshua Omoniyi

@joshuaomoniyi

Marketing automation specialist at GLOWHIGH who improved lead conversion by 32% and saved 20 hours per week through automation.

Nigeria
Message

At GLOWHIGH, I own marketing automation and lifecycle execution across ActiveCampaign, Shopify, Thinkific, PageFly, and sales funnel systems. I design customer journeys for launches and evergreen campaigns, with end-to-end QA across email, landing pages, checkout, and course delivery.

My work at GLOWHIGH contributed to a 32% lift in lead conversion and automation that saved 20 hours per week. I also partner with leadership on campaign strategy, workflow priorities, documentation, and customer experience improvements.

Across CHANGA INSTITUTE, AERA, and CAI PERFORMANCE ADDITIVES, I’ve worked on CRM workflows, email campaigns, prospect segmentation, and campaign operations. I’ve also built ActiveCampaign webinar and event journeys and connected forms, lead sources, booking tools, ecommerce platforms, and CRMs using native integrations, Zapier, and Make.

Experience

Work history, roles, and key accomplishments

AE
Current

CRM & Email Automation Specialist

Aera

Jan 2026 - Present (10 months)

Support outbound email infrastructure and CRM workflow setup, including mailbox readiness, prospect segmentation, sequence deployment, and lead-flow planning. Define how sourced prospects move into outreach sequences and separate warm-up activity from genuine lead engagement.

CI
Current

Marketing Automation & CRM Specialist

Changa Institute

Jan 2026 - Present (10 months)

Build and manage ActiveCampaign automation for Oregon, Colorado, and New Mexico programs, including segmentation, application routing, lifecycle tags, and nurture journeys. Integrate Typeform and Squarespace forms with ActiveCampaign and create newsletter, program, RSVP, and booking follow-up sequences.

GL
Current

Chief of Staff - Marketing Automation & Operations

Glowhigh

Aug 2024 - Present (2 years 3 months)

Own marketing automation and lifecycle execution across ActiveCampaign, Shopify, Thinkific, PageFly, and sales funnel systems. Partner with leadership on campaign strategy and workflow priorities, contributing to a 32% lift in lead conversion and automation saving 20 hours per week.

CA
Current

Marketing & Campaign Operations

CAI Performance Additives

Feb 2023 - Present (3 years 9 months)

Manage Mailchimp campaign execution and LinkedIn content for a B2B industrial additives company. Translate technical product information into clear email campaigns, LinkedIn posts, press releases, and technical write-ups, and coordinate campaign calendars, audience management, and reporting.

Education

Degrees, certifications, and relevant coursework

Obafemi Awolowo University logoOU

Obafemi Awolowo University

Bachelor of Science in Education, Physics

2022 - 2025

Bachelor of Science in Education with a focus on Physics, completed in August 2025.

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