Thakur Meenakshii Singh

I’m a Field & Partner Marketing leader with 10+ years of experience driving pipeline growth and partner-led revenue across APAC in B2B SaaS environments. I work at the intersection of sales, product, and partnerships, leading regional GTM programs, field initiatives, and demand generation efforts aligned to commercial targets.

At Tabsquare.ai (2020–Present), I’ve built and scaled the marketing function from the ground up into a revenue-driving growth engine. I manage regional marketing across SG, MY, ANZ, ID, and PH, leading high-impact field programs, co-marketing initiatives, GTM campaigns, and market launches to accelerate pipeline and deepen customer value.

I’m commercially accountable and focused on measurable outcomes—I tripled regional pipeline contribution in 1 year through high-conversion offline and online field programs (trade shows, CxO networking events, roadshows, webinars, digital events, and targeted in-market campaigns). I also increased MQL-to-SQL conversion by 40% by repositioning marketing as a commercial growth engine and strengthening collaboration with SDRs, sales teams, and account managers.

I scale performance by using data, experimentation, and operational rigor. I’ve improved campaign ROI by 35% by identifying whitespace in geo, segment, product, and execution gaps, and I’ve built cross-functional workflows and reporting while managing budget and agency operations with a team of vendor-facing, product, SDR, design, and sales partners. I’m proud of recognition including The Extra Mile Award (2024) and Team Excellence Award (2024).