Nicodemus Gan

Successfully managed 30 key publisher partnerships across APAC, establishing a coverage area of over 20 million users. Devised and delivered SEA publisher growth plans, achieving key performance objectives and increasing partnership-generated revenue by 5%. Negotiated and finalized top-level JBP agreements with major brands like ShopBack and Mediacorp.

Strategized, developed, and rolled out a new Customer Success framework, significantly increasing team efficiency and reducing campaign deployment time to under 12 hours. Oversaw the budget, profitability, and publisher retention for brands in the Consumer Finance segment, resulting in a 15% YoY margin growth. Led direct negotiations with publishers for media buys, site takeovers, and influencer c

As the first hire in APAC, spearheaded business development efforts, focusing on onboarding enterprise and mid-market clients, which led to a 200% increase in revenue for the first half of 2021. Established key partnership collaborations with top affiliate marketing networks within APAC, including Optimise Media and Rakuten Advertising. Participated in thought leadership, contributing to the devel

Co-founded an e-commerce agency specializing in e-commerce management and website development, in partnership with Leads Global Solutions. Expanded business offerings during Covid-19 to include virtual event and live-streaming solutions, focusing on e-commerce and social commerce. Successfully launched and managed an agency providing comprehensive digital solutions.

Created a new framework for up-selling to existing clients, identifying areas for quality improvement and supporting cross-selling channels. Managed 25 key accounts, mitigating discrepancies and collaborating with account holders, which resulted in a 73% up-tick in cross-selling revenue. Directed and oversaw the creation and management of multiple marketing campaigns, including social media, email

Thesis Research Evaluating Market Sustainability for E-commerce and Online Travel in Asia.