Ezana Tadese

Led the go-to-market launch of a new B2B SaaS data ingestion product, developing core messaging, enabling sales, and driving integrated campaign operations, resulting in a 30% increase in pipeline from target accounts within the first quarter. Authored technical blogs and case studies on data and AI product launches, industry use cases, and customer success stories, generating a 27% increase in re

Developed and executed successful Go-To-Market strategies, creating B2B pilot programs and sales targeting tools for a SaaS Marketing application, resulting in a 43% increase in product adoption. Led the successful launch of a new Customer Experience CRM product, developing external collateral for various marketing channels and building a 6-month product strategy roadmap that generated triple-digi

Designed a marketing strategy and developed external collateral that positioned Microsoft as a differentiated leader in an evolving advanced AI cybersecurity category through SWOT analysis, market research, and internal & external interviews. Collaborated with engineering, sales, and marketing to create buyer personas, improve value-based messaging & positioning of a new emerging cybersecurity XDR

Spearheaded the remanufacturing process for a fuel system product with significant quality issues, managing a remote four-person team in Mexico and reducing warranty spend from $400K to $10K. Drove end-to-end product lifecycle for a new turbocharger replacement offering, from market requirements to launch execution, resulting in a 25% increase in service attach rates and strengthening Cummins’ com

Initiated in-depth market analysis within a legacy product line, resulting in a new internal process for Product Managers to analyze potential pricing scenarios across market segments. Led cross-functional development and launch of a next-gen fuel system retrofit kit, delivering a 15% increase in aftermarket revenue by addressing aging fleet performance and emissions compliance for key commercial

Converted customer-specific product requests into new global product launches with marketing, sourcing, and sales stakeholders, generating over $750K within the first 12 months. Led a cross-functional team to approve new material design through complex problem solving, creating $200K tooling cost reductions for a low volume product.

Led a team of 6-person assembly line and improved workflow performance which achieved a 90% pass-rate. Organized staff's work plans by prioritizing customer deadlines on a weekly basis and communicated performance measures and goals to the team through daily meetings.

Completed a full-time MBA program with an emphasis in Marketing and a concentration in Data Analytics, gaining proficiency in SQL, Tableau, and Python. Developed strong business acumen and analytical skills applicable to various industries.

Graduated with a Bachelor of Science in Mechanical Engineering. Acquired foundational knowledge and practical skills in mechanical principles and engineering applications.