Liz Perkins

With over five years of experience in product marketing, I have consistently demonstrated my ability to drive significant growth and user engagement. At Tekmetric, I successfully launched a mobile app that achieved a remarkable 30% boost in adoption through strategic data segmentation. My expertise in crafting targeted go-to-market strategies resulted in a 20% increase in user acquisition, showcasing my ability to align product positioning with market needs.

My journey in product marketing has been marked by a commitment to collaboration and data-driven decision-making. I thrive in cross-functional environments, working closely with Product, Sales, and Customer Success teams to create impactful campaigns. My role at Deltek further solidified my skills, where I achieved a 10% growth in customer acquisition by leveraging in-depth market research and optimizing sales content. I am passionate about using analytics to refine strategies and enhance brand loyalty.