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@lizperkins
Product marketing manager with a track record of driving growth.
With over five years of experience in product marketing, I have consistently demonstrated my ability to drive significant growth and user engagement. At Tekmetric, I successfully launched a mobile app that achieved a remarkable 30% boost in adoption through strategic data segmentation. My expertise in crafting targeted go-to-market strategies resulted in a 20% increase in user acquisition, showcasing my ability to align product positioning with market needs.
My journey in product marketing has been marked by a commitment to collaboration and data-driven decision-making. I thrive in cross-functional environments, working closely with Product, Sales, and Customer Success teams to create impactful campaigns. My role at Deltek further solidified my skills, where I achieved a 10% growth in customer acquisition by leveraging in-depth market research and optimizing sales content. I am passionate about using analytics to refine strategies and enhance brand loyalty.
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Work history, roles, and key accomplishments
Tekmetric
Mar 2023 - Present (2 years 8 months)
Launched mobile app using data-backed segmentation to identify top users and drive a 30% post-launch adoption. Developed and executed go-to-market strategies that increased user acquisition by 20% through targeted audience segmentation.
Deltek
Nov 2019 - Jan 2023 (3 years 2 months)
Achieved 10% growth in customer acquisition by leveraging in-depth market research. Developed sales and web content that drove a 25% boost in sales productivity.
Degrees, certifications, and relevant coursework
MA, Advertising
Completed a Master of Arts in Advertising, focusing on advanced marketing strategies and campaign development. Gained expertise in market analysis and consumer behavior.
BA, Communications
Obtained a Bachelor of Arts in Communications, developing strong foundational knowledge in media, public relations, and strategic communication. Focused on effective message delivery and audience engagement.
Software and tools used professionally
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