Liz Perkins
@lizperkins
Product marketing manager with a track record of driving growth.
What I'm looking for
With over five years of experience in product marketing, I have consistently demonstrated my ability to drive significant growth and user engagement. At Tekmetric, I successfully launched a mobile app that achieved a remarkable 30% boost in adoption through strategic data segmentation. My expertise in crafting targeted go-to-market strategies resulted in a 20% increase in user acquisition, showcasing my ability to align product positioning with market needs.
My journey in product marketing has been marked by a commitment to collaboration and data-driven decision-making. I thrive in cross-functional environments, working closely with Product, Sales, and Customer Success teams to create impactful campaigns. My role at Deltek further solidified my skills, where I achieved a 10% growth in customer acquisition by leveraging in-depth market research and optimizing sales content. I am passionate about using analytics to refine strategies and enhance brand loyalty.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
Tekmetric
Mar 2023 - Present (2 years 4 months)
Launched mobile app using data-backed segmentation to identify top users and drive a 30% post-launch adoption. Developed and executed go-to-market strategies that increased user acquisition by 20% through targeted audience segmentation.
Product Marketing Specialist
Deltek
Nov 2019 - Jan 2023 (3 years 2 months)
Achieved 10% growth in customer acquisition by leveraging in-depth market research. Developed sales and web content that drove a 25% boost in sales productivity.
Education
Degrees, certifications, and relevant coursework
University of the Arts London
MA, Advertising
Completed a Master of Arts in Advertising, focusing on advanced marketing strategies and campaign development. Gained expertise in market analysis and consumer behavior.
Pacific Lutheran University
BA, Communications
Obtained a Bachelor of Arts in Communications, developing strong foundational knowledge in media, public relations, and strategic communication. Focused on effective message delivery and audience engagement.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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