Open to opportunities

Liz Perkins

@lizperkins

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Product marketing manager with a track record of driving growth.

United States

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What I'm looking for

I seek a dynamic role where I can leverage my marketing expertise to drive growth and innovation in a collaborative environment.

With over five years of experience in product marketing, I have consistently demonstrated my ability to drive significant growth and user engagement. At Tekmetric, I successfully launched a mobile app that achieved a remarkable 30% boost in adoption through strategic data segmentation. My expertise in crafting targeted go-to-market strategies resulted in a 20% increase in user acquisition, showcasing my ability to align product positioning with market needs.

My journey in product marketing has been marked by a commitment to collaboration and data-driven decision-making. I thrive in cross-functional environments, working closely with Product, Sales, and Customer Success teams to create impactful campaigns. My role at Deltek further solidified my skills, where I achieved a 10% growth in customer acquisition by leveraging in-depth market research and optimizing sales content. I am passionate about using analytics to refine strategies and enhance brand loyalty.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Tekmetric

Mar 2023 - Present (2 years 4 months)

Launched mobile app using data-backed segmentation to identify top users and drive a 30% post-launch adoption. Developed and executed go-to-market strategies that increased user acquisition by 20% through targeted audience segmentation.

Product Marketing Go To Market Strategy Product Launches Data Analysis Market Segmentation Marketing Automation HubSpot Marketo CRM

Product Marketing Specialist

Deltek

Nov 2019 - Jan 2023 (3 years 2 months)

Achieved 10% growth in customer acquisition by leveraging in-depth market research. Developed sales and web content that drove a 25% boost in sales productivity.

Market Research Content Lead Generation CRM Campaign Management Sales Development Product Positioning

Education

Degrees, certifications, and relevant coursework

University of the Arts London

MA, Advertising

Completed a Master of Arts in Advertising, focusing on advanced marketing strategies and campaign development. Gained expertise in market analysis and consumer behavior.

Pacific Lutheran University

BA, Communications

Obtained a Bachelor of Arts in Communications, developing strong foundational knowledge in media, public relations, and strategic communication. Focused on effective message delivery and audience engagement.