Sierra Daggett

Spearheaded the GTM launch of generative AI products for location analytics, significantly increasing product adoption and win rates. Established and led the first product marketing function, developing ICP frameworks and external-facing messaging that improved cross-functional collaboration. Collaborated with product and engineering to define pricing strategies for new API products, resulting in

Led GTM strategy for multiple product launches, increasing win rate by 12% and product activation by 20%. Overhauled email cadences and created targeted one-pagers, improving onboarding success rates and reducing churn by 25%. Drove the shift to PLG by optimizing customer education programs and onboarding flows, increasing user retention by 10%.

Managed marketing for over 140 products across software, hardware, and services, contributing to a 10% revenue increase in underperforming product lines. Led the strategic relaunch of a $20M revenue portfolio, increasing sales leads by 30% and streamlining the buyer journey. Elevated brand visibility by 120% through targeted social media campaigns, optimizing content strategy to increase engagemen

Managed digital marketing campaigns across 13 publications, increasing audience engagement by 25% through SEO and social media optimization. Executed multi-channel campaigns reaching over 300,000 households, contributing to a 20% year-over-year growth in audience reach.

Completed a Bachelor of Arts in Strategic Communication. Focused on developing comprehensive communication strategies.

Earned an Associate of Science in Graphic Design & Graphic Communication. Developed skills in visual communication and design principles.