Sierra DaggettSD
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Sierra Daggett

@sierradaggett

Senior PMM turning complex tech into GTM wins. PLG, AI, B2B SaaS. Strategic and scrappy.

United States

What I'm looking for

I’m looking for a senior or director-level product marketing role at a tech company that values clarity, creativity, and customer obsession. I thrive in collaborative, fast-moving environments, especially those building something technical, innovative, or a little weird. Remote-friendly is a necessity, with a strong culture of ownership, trust, and strategic thinking.

I’m a Senior Product Marketing Manager with 6+ years of experience leading GTM strategy, positioning, and product launches for B2B SaaS, AI, and developer-focused tools. I’ve built PMM functions from scratch, launched generative AI features, and led PLG initiatives that improved self-serve conversion and retention. My superpowers? Translating complexity into clarity, building crisp narratives, and connecting product value to what users actually care about.

I nerd out over competitive intelligence and customer research, and I believe product marketing is the ultimate mullet—business in the front, party in the back.

Outside of work, I’m an eclectic, Type A creative. I love horror movies, oatmeal, reading, and crafting.

I’m looking for a team that values strategy, creativity, and people who bring a little quirk to the table.

Experience

Work history, roles, and key accomplishments

UN
Current

Senior Product Marketing Manager

Unacast

Aug 2023 - Present (1 year 10 months)

Spearheaded the GTM launch of generative AI products for location analytics, significantly increasing product adoption and win rates. Established and led the first product marketing function, developing ICP frameworks and external-facing messaging that improved cross-functional collaboration. Collaborated with product and engineering to define pricing strategies for new API products, resulting in

EK

Product Marketing Manager

Ekos

Feb 2022 - Apr 2023 (1 year 2 months)

Led GTM strategy for multiple product launches, increasing win rate by 12% and product activation by 20%. Overhauled email cadences and created targeted one-pagers, improving onboarding success rates and reducing churn by 25%. Drove the shift to PLG by optimizing customer education programs and onboarding flows, increasing user retention by 10%.

WE

Product Marketing Specialist

WesTech Engineering

May 2019 - Sep 2021 (2 years 4 months)

Managed marketing for over 140 products across software, hardware, and services, contributing to a 10% revenue increase in underperforming product lines. Led the strategic relaunch of a $20M revenue portfolio, increasing sales leads by 30% and streamlining the buyer journey. Elevated brand visibility by 120% through targeted social media campaigns, optimizing content strategy to increase engagemen

CJ

Lead Graphic Designer / Marketing Manager

City Journals

Jan 2017 - Jan 2019 (2 years)

Managed digital marketing campaigns across 13 publications, increasing audience engagement by 25% through SEO and social media optimization. Executed multi-channel campaigns reaching over 300,000 households, contributing to a 20% year-over-year growth in audience reach.

Education

Degrees, certifications, and relevant coursework

University of Utah logoUU

University of Utah

Bachelor of Arts, Strategic Communication

Completed a Bachelor of Arts in Strategic Communication. Focused on developing comprehensive communication strategies.

Salt Lake Community College logoSC

Salt Lake Community College

Associate of Science, Graphic Design & Graphic Communication

Earned an Associate of Science in Graphic Design & Graphic Communication. Developed skills in visual communication and design principles.

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Sierra Daggett - Senior Product Marketing Manager - Unacast | Himalayas