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Anjana Sajan Mini Kumari

@anjanasajanminikumar

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Product Marketing Specialist with a proven track record in growth.

United States

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What I'm looking for

I am seeking a role that fosters innovation, collaboration, and growth opportunities in a dynamic environment.

I am a Product Marketing Specialist with over 3 years of experience in driving go-to-market strategies, product positioning, and competitive analysis in B2B and tech-driven markets. My career has been marked by a proven track record of boosting engagement by 35% and delivering growth through innovative, content-driven marketing strategies. I thrive on using data to inform decisions, ensuring that my marketing efforts are not only creative but also effective.

In my recent role as a Business & Market Development Manager at General Graphene, I successfully identified over $2.5 million in market opportunities and increased brand engagement significantly through strategic content creation. My experience also includes shaping GTM strategies for major initiatives at Volvo Group, where I analyzed extensive data sets to drive market share growth. I am passionate about leveraging analytics and stakeholder alignment to create impactful marketing campaigns that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

Business & Market Development Manager

GeneralGraphene

Sep 2024 - Jan 2025 (4 months)

Increased brand engagement by 35% and site traffic by 20% through 10+ strategic content assets for product positioning. Identified $2.5M+ in market opportunities via competitive research and segmentation analysis, shaping GTM strategy and messaging for new markets.

Content Marketing Product Positioning Competitive Research Market Segmentation Go To Market Strategy

Product Strategy Intern

VolvoGroup

Jan 2024 - May 2024 (4 months)

Shaped GTM strategy for Volvo’s BEV initiative by analyzing 1.5M+ data points and identifying 60% route readiness for electrification. Influenced product positioning and messaging through benchmarking of 10 OEMs and 8M+ truck registrations, driving 12% market share growth.

Go To Market Strategy Data Analysis Product Positioning Market Intelligence A B Testing

Product Marketing Manager

SSRetailStore

Dec 2019 - Aug 2022 (2 years 8 months)

Improved CSAT from 70% to 90% and increased repeat purchases by 15% by leading usability tests and refining the product roadmap based on customer feedback. Achieved 15% revenue growth in 6 months by launching a new category using a comprehensive go-to-market strategy including pricing and positioning.

Usability Testing Product Roadmap A B Testing Go To Market Strategy Pricing Strategy Jira

Business Operations Specialist

Amazon

Aug 2020 - Aug 2021 (1 year)

Directed three high-priority IP investigations for Apple and Nike, preserving brand integrity and achieving a 100% compliance quality score. Reduced trademark violations by 30% by implementing pattern-recognition algorithms and keyword filtering across 4M+ product listings.

IP Investigations Brand Protection Compliance Workflow Design

Education

Degrees, certifications, and relevant coursework

Northeastern University

Master of Science, Engineering Management

Pursued a Master of Science in Engineering Management with a specialization in Product Management. Focused on developing skills in product strategy, market analysis, and project execution.

Kerala Technological University, Sree Chitra Thirunal College of Engineering

Bachelor of Technology, Computer Science and Engineering

Completed a Bachelor of Technology in Computer Science and Engineering. Gained foundational knowledge in computer science principles and engineering applications.