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@austinng
Product Marketing professional with 4+ years experience
Highly motivated and experienced Product Marketing professional with a strong background in driving GTM strategies, refining messaging and positioning, and leveraging market insights to boost pipeline, feature adoption, and retention. Skilled in competitive analysis, ABM campaigns, VOC research, and cross-functional collaboration in B2B and B2C environments.
With a proven track record of success in implementing go-to-market strategies, developing sales enablement materials, and capturing voice of the customer insights, I am confident in my ability to drive business growth and improve customer engagement. My experience in product marketing has equipped me with a unique understanding of the importance of market segmentation, targeting, and positioning, as well as the need for effective demand generation and lead nurturing strategies.
Throughout my career, I have had the opportunity to work with cross-functional teams, including sales, product, and customer success, to drive business outcomes and achieve company goals. My strong analytical skills, combined with my ability to think creatively and develop innovative solutions, make me a valuable asset to any organization.
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Work history, roles, and key accomplishments
KarmaCheck
Dec 2022 - Jul 2023 (7 months)
Drove GTM strategies, refined messaging and positioning, and leveraged market insights to boost pipeline, feature adoption, and retention
KarmaCheck
Jan 2022 - Dec 2022 (11 months)
Executed targeted GTM campaigns, conducted A/B tests, and leveraged cross-functional market insights to lift lead conversion rates
LTV Numbers
Jan 2020 - Jan 2022 (2 years)
Supported B2C GTM strategies, refined messaging and positioning, and delivered market insights to boost new user sign-ups and conversion rates
LTV Numbers
Apr 2019 - Jan 2020 (9 months)
Collaborated with Engineering and Data teams to develop a consumer retention dashboard and utilized surveys to align product roadmap decisions with consumer feedback
Degrees, certifications, and relevant coursework
Bachelor of Science, Financial Actuarial Mathematics
2017 - 2021
Studied Financial Actuarial Mathematics, focusing on the application of mathematical and statistical methods to assess risk in insurance and finance. Developed skills in data analysis, financial modeling, and actuarial science principles.
Software and tools used professionally
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