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Eliab Muriithi

@eliabmuriithi2

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Digital Marketing Specialist driving B2B lead generation, paid media, and marketing ROI through data-driven campaigns.

Kenya

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What I'm looking for

Seeking a Digital Marketing or Paid Media role where I can drive lead generation and business growth through data-driven campaigns. Interested in B2B, industrial, manufacturing, construction, engineering, technology, and e-commerce sectors. Open to remote, hybrid, or on-site opportunities.

I am a Digital Marketing & Paid Media Specialist with over three years of experience planning, launching, and optimizing performance-driven campaigns across Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, and Google Tag Manager. Throughout my career, I have progressed from supporting campaign execution to independently managing multi-channel advertising campaigns with monthly budgets exceeding $10,000, helping businesses improve lead generation, customer acquisition, and marketing ROI. My experience includes keyword research, audience segmentation, conversion tracking, A/B testing, landing page optimization, and translating campaign data into actionable business insights.

I enjoy solving business problems through data-driven marketing and continuously learning new technologies that improve campaign performance and operational efficiency. I'm particularly interested in B2B marketing, industrial and manufacturing sectors, construction and heavy equipment, technology, and AI-powered marketing automation. I thrive in collaborative environments where marketing supports commercial growth through measurable results and strategic decision-making.

I am currently seeking opportunities where I can contribute my analytical mindset, paid media expertise, and passion for continuous improvement while growing into a senior digital marketing professional with global experience.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Consultant

Current

Bidii Creatives

May 2025 - Present (1 year 2 months)

Managed paid media across Google Ads, Meta & TikTok for Katadyn Group, USN, CityBlue Hotels & The New Yorker, overseeing $10,000+/month budgets. Increased ROAS from 2.6x to 3.9x, reduced CAC by 24%, maintained $0.78 CPC, achieved 4.3% CTR, sustained a 3.5:1 LTV-to-CAC ratio, and cut reporting time by 30% using automation.

Google Ads Meta Ads Manager Paid Media Strategy Keyword Research Audience Research Ad Copywriting Creative Testing A B Testing CTR CPC CPA CPM Conversion Rate Optimization Retargeting Audience Segmentation Landing Page Optimization

Paid Media Executive

Digify Solutions

Mar 2023 - Apr 2025 (2 years 1 month)

Supported Google Ads & Meta campaigns for SME clients managing $2,000–$4,000/month budgets. Increased Meta CTR by 22%, reduced wasted spend by 18%, lowered blended CPC by 10%, improved conversion rate by 20%, and cut reporting turnaround by 30% through campaign optimization, audience segmentation, conversion tracking, and performance reporting.

Google Ads Meta Ads PPC Performance Reporting Keyword Research Competitor Research Audience Targeting Bid Adjustments Campaign Testing Conversion Tracking Audience Segmentation A B Testing performance reporting CTR CPC

Digital Marketing Assistant

Vivacom

Jan 2022 - Feb 2023 (1 year 1 month)

Supported Google Ads and Meta Ads campaign operations, maintaining 100% on-time trafficking accuracy. Reduced campaign setup time by 15%, helped prevent 10% potential overspend through budget monitoring, and compiled weekly performance reports across 5+ client accounts, building a strong foundation in paid media execution and reporting.

Google Ads Meta Ads Campaign Trafficking Account Maintenance Keyword List Preparation Audience Data Preparation performance reporting Impressions