Eliab Muriithi

Performance-driven PPC Specialist from Kenya with hands-on experience managing and optimizing paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads. I have worked within a fast-paced Nairobi-based agency environment, helping businesses improve lead generation, customer acquisition, brand visibility, and overall return on ad spend through data-driven digital marketing strategies.

My experience includes developing and executing full-funnel paid media campaigns, conducting keyword and audience research, creating high-converting ad creatives, managing campaign budgets, and continuously optimizing performance metrics such as CTR, CPC, CPA, conversion rate, and ROAS. I have practical experience handling search, social, and performance marketing campaigns for both e-commerce and service-based businesses.

I am skilled in audience targeting, retargeting strategies, lookalike audiences, conversion tracking, attribution analysis, landing page optimization, and campaign reporting. I also have working knowledge of Google Analytics (GA4), Google Tag Manager, Google Keyword Planner, Meta Ads Manager, TikTok Ads Manager, Shopify integrations, and campaign performance analysis.

Beyond technical execution, I enjoy understanding consumer psychology, customer journeys, and how creative storytelling influences buying decisions. I am particularly interested in performance marketing, digital growth strategy, conversion optimization, and the evolving role of AI and automation in paid advertising.

I am highly analytical, adaptable, and committed to continuous learning in the rapidly changing digital marketing industry. My goal is to grow into a high-level performance marketer capable of scaling profitable campaigns across multiple platforms while helping businesses achieve measurable and sustainable growth.