Looking for a job

Imran Ali

@imranali1

Message

Certified, Performance-Driven Paid Media Specialist

Pakistan

Message

What I'm looking for

Looking for a challenging role that leverages my expertise in paid media advertising and digital marketing to drive business growth and maximize ROI.

As a Certified, Performance-Driven Paid Media Specialist with over four years of hands-on experience in paid media, I excel at crafting and executing high-impact digital marketing strategies. My expertise spans various platforms, including , Meta Ads , Google Ads and LinkedIn, supported by my certifications as a Google Ads Professional and LinkedIn Marketing Insider.

My career has been marked by a proven ability to drive results through meticulous campaign management, from setup and optimization to performance analysis. With substantial experience working remotely and in digital marketing agencies, I bring a deep understanding of the industry's dynamics and a flexible approach to achieving clients' goals.

Passionate about leveraging data-driven insights to enhance ROI and exceed KPIs, I am dedicated to delivering scalable and effective marketing solutions in an ever-evolving digital landscape.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Specialist

Current

Thankz Global Staffing

Nov 2022 - Present (3 years 7 months)

Develop and manage comprehensive digital media campaigns across platforms like Facebook and Google Ads. Analyze performance metrics and optimize strategies to maximize ROI. Conduct A/B testing and collaborate with teams to enhance client success.

PPC Facebook Ads Google Ads A B Testing Conversion Tracking Digital Media ROI Optimization GTM Analytics Account Based Marketing

Senior Digital Marketing Executive

Out Origin

Feb 2022 - Oct 2022 (8 months)

Managed shopping ads and Google Merchant setup, created landing pages, and optimized ad accounts. Conducted client calls to share performance updates and brainstormed new ideas for account management.

Google Account Management Performance Optimization Client Communication Digital Marketing Strategy

Digital Ads Specialist

A2G Consulting Group L.L.C.

Oct 2021 - Apr 2022 (6 months)

Measured and optimized campaign performance while establishing benchmarks. Developed SOPs for new clients and prepared performance reports, focusing on funnel optimization and automation.

Campaign Optimization SOP Development Email Marketing SMS Marketing Funnel Optimization Reporting Automation Digital Advertising

PPC Campaign Manager

Flow Yoga

Apr 2020 - Aug 2021 (1 year 4 months)

Formulated effective paid search strategies and optimized conversion rates. Managed budgets and bids to improve ROAS while writing compelling ad copy and launching social media campaigns.

PPC Conversion Rate Optimization Budget Management Keyword Research Retargeting Social Media Strategy Reporting Client Communication

Search Engine Marketing Specialist

New State Management

Jan 2019 - Mar 2020 (1 year 2 months)

Executed tests and analyzed data to maximize ROI in paid search campaigns. Managed expenses and optimized copy and landing pages for search engine marketing.

SEM Data Analysis Paid Search Marketing Budgeting Keyword Research Competitor Analysis Campaign Tracking

Junior Digital Marketing Executive

Icon Builders

Dec 2017 - Jan 2019 (1 year 1 month)

Analyzed digital data for website optimization and conducted social media audits. Managed Google Ads accounts and coordinated marketing campaigns with the sales team.

Digital Social Media Management Google Ads Co Marketing Email Marketing

Digital Marketing Intern

MoveIt Movers and Packers

Oct 2016 - Apr 2017 (6 months)

Supported the digital marketing team by assisting with social media campaigns, conducting marketing research, and producing content for websites and social media.

Social Media Marketing Marketing Research Content Production Digital Marketing