Ruben Cepeda

I’m a Paid Media and Growth Marketing Specialist with 5+ years of experience running full-funnel campaigns across Google Ads and Meta Ads, supported by CRM automation and performance reporting. I translate GA4, Looker Studio, and Power BI insights into actionable growth recommendations that help teams move faster and spend smarter.

Across my roles, I own end-to-end campaign execution—strategy, implementation, optimization, and reporting. I manage budget pacing, conversion tracking, audience testing, and KPI reviews to improve performance, reduce wasted spend, and strengthen ROI through continuous creative and funnel iteration.

My toolkit is built around GoHighLevel CRM and email marketing automation, including newsletters, workflows, opt-in pages, and automated customer journeys. I test email performance using open rates, CTR, unsubscribes, and campaign quality checks, while also supporting deliverability and lead nurturing.

From local and service-based clients to remote health and performance teams, I focus on clear client communication, expectation management, and cross-time-zone collaboration. I build dashboards and reports, support A/B testing across creatives and landing pages, and deliver weekly insights and optimization plans that keep stakeholders aligned.