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Justus Munyao

@justusmunyao

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PPC Specialist with expertise in Google Ads and conversion optimization.

Kenya

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values data-driven strategies and innovation.

As a PPC Specialist with over 4 years of experience, I’ve had the privilege of managing ad campaigns across various industries, navigating through complex challenges to consistently deliver exceptional results. My focus has always been on crafting data-driven strategies that amplify ROI and optimize ad spend.

Throughout my career, I have successfully managed a diverse portfolio of clients, including nonprofits and local service businesses, with monthly ad budgets exceeding $20,000. My expertise in A/B testing, conversion rate optimization, and cross-platform campaign management has allowed me to maximize every advertising dollar spent, leading to significant increases in lead volume and reductions in cost-per-acquisition.

I believe the future of PPC lies in harnessing the power of AI and automation while maintaining a strong foundation in strategic thinking. I’m excited to collaborate with forward-thinking businesses that share this vision, leveraging paid media to unlock new opportunities and drive revenue growth.

Experience

Work history, roles, and key accomplishments

Google Ads Campaign Support Volunteer

Catchafire

Jan 2024 - Apr 2024 (3 months)

Providing Google Ads management support for nonprofit organizations, helping them optimize their online presence and reach their target audiences effectively.

Google Ads Campaign Management Digital Marketing Analytics

Google Ads Specialist

ICON Digital Productions Inc.

May 2022 - Sep 2023 (1 year 4 months)

Managed multiple clients' Google Ads campaigns, achieving a 35% increase in lead volume and a 40% reduction in cost-per-lead through tailored strategies and advanced audience segmentation.

Google Ads Segmentation Data Analysis Lead Generation

Paid Media Strategist

Socialmeds Digital Limited

Nov 2021 - Jul 2023 (1 year 8 months)

Revamped underperforming ad campaigns, increasing click-through rates by 70% and driving a 250% rise in engagement through strategic A/B testing and optimization.

A B Testing Campaign Optimization Brand Strategy

Media Buyer

Saracen OMD Advertising

Dec 2020 - Jul 2021 (7 months)

Focused on driving growth and brand lift for clients through effective social media paid advertising strategies.

Media Buying Brand Strategy Campaign Management Performance Analysis

Performance Marketer

BuyRentKenya

Nov 2019 - Jul 2021 (1 year 8 months)

Optimized PPC campaigns across multiple platforms, reducing cost-per-acquisition by 40% and increasing lead quality through meticulous keyword research and conversion tracking.

Keyword Research Conversion Tracking Google Ads Facebook Ads