Open to opportunities

Divyarani Sishtla

@divyaranisishtla

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Paid media specialist driving revenue growth through data-led PPC and automation.

United Kingdom

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What I'm looking for

I seek a performance-focused role where I can drive measurable revenue growth using data-led paid media, automation, and cross-functional collaboration.

I am a paid media specialist with hands-on experience launching and optimising large-scale Google, Bing and Meta campaigns, improving ROAS and driving significant revenue uplifts across retail, e-commerce and automotive accounts. I combine campaign strategy, creative optimisation and rigorous performance analysis to deliver measurable growth, including a 58% uplift in purchases for an e-commerce client and a 32% YoY ROAS improvement for a retail account.

I build scalable reporting and automation using SQL, BigQuery and Looker Studio to reduce manual work and improve decision-making, and I have supported cross-functional initiatives from feed optimisation to paid social and HR tooling evaluations. I bring a collaborative, data-first approach and a track record of turning underperforming accounts into high-performing, revenue-driving channels.

Experience

Work history, roles, and key accomplishments

Paid Media Analyst

Impression Digital

Sep 2024 - Nov 2025 (1 year 2 months)

Launched and optimised Google Ads, PMax and Bing campaigns managing £250k+ monthly budgets across e-commerce, retail and automotive; drove a 58% uplift in purchases for a wallpaper client and improved ROAS by 32% YoY for a retail account.

Google Ads Google PMAX Shopping Feeds Bing Ads SQL BigQuery Looker Studio CRO

Administration Assistant

CAGE Research

Oct 2023 - Sep 2024 (11 months)

Managed and organised 1500+ research assets and produced biannual insight reports analysing web and social metrics, increasing website traffic by 62.5% through targeted Mailchimp campaigns and A/B testing.

Research Management Reporting Mailchimp A B Testing Google Analytics Content Management

Business Strategist

Sii Technologies

Jun 2023 - Nov 2023 (5 months)

Evaluated HR solutions and implemented a selected platform delivering a 10-day reduction in hiring time and secured a 25% vendor discount; supported LinkedIn Ads A/B tests to improve candidate targeting.

Recruitment Strategy LinkedIn Ads A B Testing Reporting Process Improvement

Business Analyst

Dentsu

Jan 2022 - May 2022 (4 months)

Managed Meta lead-generation campaigns for 150+ Maruti Suzuki dealers, driving an 18% uplift in leads during peak sales and reducing CPL by ~11% via creative A/B tests and funnel optimisations.

Meta Ads Lead Generation A B Testing performance reporting Creative Briefing Funnel Analysis

Education

Degrees, certifications, and relevant coursework

Warwick Business School

Master of Science, Management

2022 - 2023

Grade: Merit (2:1)

MSc Management covering strategy, marketing, analytics, finance, and brand management; awarded Merit (2:1).

SRM Institute of Science and Technology

Bachelor of Technology, Computer Science and Engineering

2018 - 2022

Grade: First Class with Distinction

Bachelor of Technology in Computer Science and Engineering with First Class with Distinction; final year research on American Sign Language recognition received a Best Paper Award.