Benson Mwangi

Executes and optimizes Google Ads acquisition programs across multiple US client accounts, owning campaign structure, intent targeting, creative messaging, budgets, and conversion goals. Diagnoses search terms, conversion trends, funnel friction, and lead-quality signals to reduce wasted spend by 19%, improve lead quality by 20%, and increase campaign efficiency by 18%.

Coordinated Meta paid social, audience messaging, email, and CRM lifecycle programs to improve acquisition and follow-up across channels. Guided creative iterations across posts, reels, carousels, and promotional content; increased organic reach by 35% and engagement by 30%.

Independently planned, launched, and optimized Meta Ads, Google Ads, and selected TikTok projects for US and international clients; improved qualified lead volume by 25–40%. Tested audiences, creative hooks, offers, and landing-page experiences; achieved 3.2× average reported ROAS across relevant client campaigns.

Managed Google Ads and Meta Ads campaigns with monthly media budgets of $20K–$50K, increasing qualified inquiries by 45%. Refined audience segmentation, bidding, budget allocation, ad messaging, and landing pages; reduced CPL by 22%, increased conversion rate by 18%, and improved CTR by 28%.

Bachelor of Business Administration degree from the Technical University of Mombasa.