Eddah Andiego

Directed marketing lead generation, providing short- and long-term market forecasts, reports, and trends to assist in the acquisition of B2B/B2C clients. Developed and executed B2C marketing plans, including social media, PPC, email campaigns, participation in industry conferences, and website updates.

Identified new business opportunities among existing customers, conducted market research, generated new business, and oversaw key projects to ensure efficient delivery of value to customers. Designed and implemented sales enhancement strategies to capitalize on business growth opportunities.

Expanded sales activities to generate revenue, sustain growth, and ensure customer satisfaction and retention. Created advertisement and marketing materials to promote UCMAS products/services and evaluated their effectiveness.

Managed all phases of sales and marketing activities for Microsoft 365 Software, achieving business and financial objectives. Generated leads by contacting new and existing customers, preparing quotations, and responding to queries.

Coordinated office duties, managed staff, and supervised daily assignments for a team of 12. Instituted systems for accounting and human resource functions, reducing errors and improving consistency.

Assisted with administrative tasks and secretarial duties. Maintained records and supported office operations.

Responsible for merchandising activities to promote products. Ensured product visibility and availability in retail outlets.

Completed a Diploma in Mass Communication, gaining foundational knowledge in media studies and communication principles.

Obtained the Kenya Certificate of Secondary Education, completing secondary education.