Dimitris Voutselas

Evaluated and graded apprentices for the Digital Marketer Level 6 programme as part of Pearson’s EPA process, supporting certification equivalent to a Bachelor’s degree level. Ensured assessments followed end-point requirements in a corporate learning environment.

Provided SEO and paid search support, improving ad relevancy via quality checks and AI-based training for better targeting. Built natural off-page links through outreach while managing on-page optimization and website content.

Improved organic performance by 35% and keyword rankings by 30% through on-site SEO for a WordPress site and off-site SEO execution. Increased conversions by 25% by setting up and optimising Google Ads and Taboola campaigns, while managing tracking via GTM and reporting with GA4 and Looker.

Designed and delivered the marketing strategy for Blue Orchid Group, doubling revenue in the first month and sustaining growth. Led a team of 10 and ran SEO, technical SEO, PPC, and paid social campaigns, improving performance through ongoing analytics and CRM-driven email campaigns.

Managed a £20K monthly budget, increasing web traffic by 40% and generating quality leads for the business. Improved Google Ads CTR from 5% to 35% and Microsoft Ads from 3% to 9%, moved main keywords from positions >100 to top 5, and increased Facebook/Twitter following by 100%.

Trained and mentored apprentices to achieve 95% successful completions of City & Guilds and BCS digital marketing programmes. Designed curriculum and course materials to meet awarding body and Ofsted delivery requirements, and supported assessment processes as a certified TAQA/End-Point Assessor.

Administered marketing operations and campaigns that generated a 50% increase in tea product sales. Drove organic social growth with 40% above-average monthly engagement and improved conversions by publishing and optimising content across websites, blogs, forums, and social channels.

Used LinkedIn to source and onboard associates internationally, expanding into untapped markets through relationship building. Hired, trained, and developed sales teams across France, Spain, Portugal, Singapore, and Turkey, while managing contracts and CRM updates.

Provided technical customer support and achieved defined targets using mobile messaging services, while managing back-office operations. Managed SIM card system operations (top-ups and mass text messaging), handled CRM integration, and maintained dealer/client accounts to drive satisfaction and loyalty.

Earned a Master of Science in Information Technology at the University of Liverpool.

Completed a Professional Diploma in Digital Marketing with the Digital Marketing Institute.

Completed a Bachelor of Science in Business Administration at ACG, Deree College.