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Ritam Baidya

@ritambaidya

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I drive measurable acquisition, conversion, and revenue growth across paid media, CRM, and analytics.

United Kingdom

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What I'm looking for

I'm looking to drive measurable growth through paid media, conversion optimisation, CRM, analytics, and commercial strategy, collaborating closely with creative, product, and sales teams in a fast-paced growth environment.

I've driven measurable acquisition and revenue growth at Maco Corporation across three product lines, delivering 700+ qualified leads, 15% YoY revenue growth, a 20% conversion increase, and lower Google Ads CPC and CPL.

I plan and optimise Google Ads, Meta, email, SEO, content, and CRM campaigns, using GA4, Power BI, Excel, Odoo CRM, Mailchimp, segmentation, and testing to improve funnel performance. I translate channel and customer data into practical recommendations for sales, creative, product, and leadership teams.

Alongside my MBA at the University of Nottingham, I led a live UK market-entry consulting project for Tobams RLKids UK, building pricing architecture, unit economics, expansion roadmaps, KPI dashboards, and a 90-day growth plan. I've also built The Wedding Rings Photography from scratch, generating qualified leads and annual revenue through Meta ads and social content.

Experience

Work history, roles, and key accomplishments

Strategy Consulting Project

Practera & University of Nottingham

Mar 2026 - Apr 2026 (1 month)

Led a 7-person team on a live UK market-entry brief, developing evidence-based recommendations on target segments, pricing, channel attractiveness, and launch priorities. Built unit economics and pricing architecture with pilot fee bands, post-pilot ARPU, ARR projections, and a 3:1 LTV:CAC discipline.

Market Research Pricing Strategy Unit Economics KPI Dashboards Strategic Planning