Open to opportunities

Yamini Johari

@yaminijohari

Message

I build data-driven product and digital marketing strategies that grow revenue and engagement.

United Kingdom

Message

What I'm looking for

I'm looking to lead data-driven digital and product marketing across owned channels, go-to-market strategy, optimisation, and customer journeys, partnering with cross-functional teams to deliver measurable growth.

I've led product launches and go-to-market strategy at K21Academy, delivering 25% revenue growth through targeted, data-driven campaigns while leading a cross-functional team of 25 across engineering, design, sales, and customer success.

As a Fractional Marketing Consultant at BrandsBoostr, I manage web, email, and social content across 6+ client accounts, improving audience engagement by up to 40% and reducing content production time by approximately 30% with AI-enabled workflows. I use GA4, A/B testing, CRM automation, SEO, GEO, and LLM visibility monitoring to optimise digital journeys from landing pages through performance reporting.

Experience

Work history, roles, and key accomplishments

Current

Fractional Marketing Consultant

Current

BrandsBoostr

Dec 2022 - Present (3 years 8 months)

Delivered owned digital channel content across 6+ client accounts, improving audience engagement by up to 40%. Applied AI tools to reduce production time by ~30% and retained 100% of long-term clients.

Digital Marketing Content Strategy Email Marketing Social Media Marketing A B Testing Marketing Analytics GA4 ChatGpt Generative AI GEO Project Management Remote Work

Head of Marketing

Klik2Learn

Jun 2022 - Sep 2022 (3 months)

Directed owned channel campaigns and customer communications for an EdTech platform, managing CRM systems and automated workflows. Built performance dashboards and presented insights to leadership.

Marketing Strategy CRM Automation Campaign Management Performance Dashboards Data Analysis Stakeholder Management Edtech

Head of Marketing

K21Academy

Jul 2019 - Mar 2022 (2 years 8 months)

Owned product vision and go-to-market strategy, directing launches for 3 major products and achieving 25% revenue growth. Managed a cross-functional team of 25 and improved customer satisfaction.

Product Marketing Go To Market Strategy Market Analysis Competitive Intelligence Team Leadership Customer Satisfaction

Marketing Manager

K21Academy

Nov 2016 - Jul 2019 (2 years 8 months)

Managed Google Ads and Meta Ads campaigns, reducing Cost Per Acquisition by 30% and increasing conversions by 25% YoY. Developed pricing strategies and created web, email, SEO, and social content.