Open to opportunities

Paulina Wasiak

@paulinawasiak

Message

Bilingual marketing professional with 18 years of diverse experience.

United Kingdom

Message

What I'm looking for

I am looking for a dynamic role in a collaborative environment that values creativity and innovation.

I am a Master’s degree educated marketing professional with 18 years of experience across various industries, including telecommunications, pharmaceuticals, and media. My journey has equipped me with a deep understanding of the marketing landscape, allowing me to design and implement successful campaigns that resonate globally. I am PMP certified and have a proven track record of increasing lead generation and organic traffic significantly, demonstrating my ability to drive results.

Throughout my career, I have led teams of over 20 individuals and managed substantial budgets, ensuring that marketing strategies align with organizational goals. My experience spans working with both large corporations and small teams, fostering an adaptable approach to meet diverse marketing demands. I thrive in dynamic environments where I can collaborate with passionate individuals, and I am committed to encouraging a healthy work-life balance.

Experience

Work history, roles, and key accomplishments

Global Head of Digital Marketing

Delinian

Jan 2018 - Jan 2024 (6 years)

Developed and implemented digital marketing strategies for three divisions encompassing over 20 brands. Led and managed the digital marketing team, coaching over 40 marketing professionals globally on best practices.

SEO PPC Social Media Marketing Email Marketing Lead Generation ROI Analysis Stakeholder Management Digital Marketing Strategy Martech Team Leadership

Senior Marketing Manager and Management Board Member

LawBite

Jan 2017 - Jan 2018 (1 year)

Supported the Head of Marketing in designing and executing online and offline marketing strategies. Coordinated with a Digital Marketing Agency for overall SEM strategy and managed social media channels.

Marketing Strategy SEM SEO PPC Social Media Management Content Strategy Website Optimization Lead Generation Competitor Analysis

Marketing Manager

Polword Language Services

Jan 2015 - Jan 2017 (2 years)

Assisted the CEO in overseeing and coordinating day-to-day marketing activities, including ATL/BTL, SEO, PPC, email, and social media. Generated performance reports for all digital marketing campaigns, focusing on KPIs and ROI.

Digital Marketing SEO PPC Email Marketing Social Media performance reporting KPI Analysis ROI Analysis Vendor Management

Market Access Associate Project Manager

Otsuka Pharmaceutical Europe

Jan 2014 - Jan 2015 (1 year)

Coordinated the original Early Intervention Dashboard in Psychosis (EIP project) and collaborated with NHS Trusts across the UK to deliver it. Designed and implemented the Market Access SharePoint website to enhance communications with European subsidiaries.

Project Management Market Access SharePoint)User Acceptance Testing Value Proposition Data Coordination

Digital Marketing Manager

W3 Corporate

Jan 2012 - Jan 2014 (2 years)

Devised and implemented an extensive digital marketing strategy, including SEO, PPC, and Social Media, to generate brand awareness and increase user engagement. Managed a team of four designers and developers, successfully launching a new website and its mobile version.

Digital Marketing Strategy SEO PPC Social Media Team Management Website Launch Market Research Budget Management

Executive Assistant to the Managing Partner

MCI Capital

Jan 2011 - Jan 2012 (1 year)

Organised the Everest Gala for over 800 guests, promoting innovative companies from Emerging Europe. Created a CRM system with over 5,000 business contacts for future investment leads.

Event Management CRM Administrative Support Data Management Investment Leads

Assistant Brand Manager

France Telecom-Orange

Jan 2007 - Jan 2011 (4 years)

Implemented in-bound functionality in CRM for call centre consultants, creating 30% cross-sale potential. Coordinated the launch of a major X-mas offer, including technical implementation and marketing communications.

CRM Marketing Communications Email Marketing Website Functionality Internal Communications Project Coordination B2C Marketing Cross Selling

Education

Degrees, certifications, and relevant coursework

SWPS University of Social Sciences and Humanities

BA in Political Sciences and Political Marketing, Political Sciences and Political Marketing

Obtained a Bachelor's degree in Political Sciences with a specialization in Political Marketing. Gained expertise in political analysis and strategic marketing within the political sphere.

The George Washington University School of Business

PMP Certified, Project Management

Achieved Project Management Professional (PMP) certification, demonstrating expertise in project management methodologies and best practices. Enhanced skills in leading and directing projects.

SWPS University of Social Sciences and Humanities

Coach - Action Plan Certificate, Coaching

Obtained a Coach - Action Plan Certificate, focusing on guiding individuals in achieving their professional and personal goals. Developed skills in strategic planning and personal development coaching.

Growth Tribe

Growth Hacking Marketing Course, Marketing

Completed a Growth Hacking Marketing Course, gaining knowledge in innovative marketing strategies for rapid business growth. Focused on data-driven approaches to user acquisition and retention.

London

Conversion Tracking Course, Marketing Analytics

Undertook a Conversion Tracking Course, specializing in monitoring and analyzing the effectiveness of marketing activities. Gained expertise in conversion tracking audit and data layer implementation.

SWPS University of Social Sciences and Humanities

MA in International Relations and Public Affairs, International Relations and Public Affairs

Completed a Master's degree focusing on international relations and public affairs. Developed a strong understanding of global political dynamics and public policy.

Yeshiva University

Executive MBA Program, Business Administration

Participated in an Executive MBA Program, focusing on advanced business administration and management principles. Successfully completed GMAT, IELTS, interviews, and essays for admission.