Open to opportunities

Natasha Rocker

@natasharocker

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Creative digital marketing and operations specialist with 10+ years experience.

United Kingdom

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What I'm looking for

I am looking for a role that fosters creativity, encourages innovation, and offers opportunities for professional growth.

I am a creative and results-driven digital marketing and operations specialist with over 10 years of B2B experience in financial and professional services. My expertise lies in marketing automation, demand generation, CRM, and SEO & SEM, where I have successfully led integrated digital campaigns that drive ROI and enhance brand visibility.

Throughout my career, I have demonstrated a strong ability to optimize performance using analytics tools, delivering actionable insights that enhance operational efficiency. My hands-on experience includes managing marketing technology stacks, executing targeted campaigns, and aligning marketing strategies with sales objectives to ensure consistency and effectiveness across all channels.

I am passionate about digital innovation and thrive in cross-functional collaboration environments. My commitment to continuous improvement has resulted in significant achievements, including a 112% increase in organic traffic and successful migrations of marketing platforms that have streamlined processes and improved user experience.

Experience

Work history, roles, and key accomplishments

Head of Marketing Operations

Argentex Group

Jan 2024 - Jul 2025 (1 year 6 months)

Audited and managed the full marketing tech stack, including renewals, vendor relationships, integrations, and budgeting. Migrated from HubSpot to Pardot and installed the first automated nurture workflow, subscribing 1,200 prospects into the weekly newsletter.

Marketing Automation Salesforce Pardot HubSpot SEO SEM Google Analytics Excel Project Management

Digital Marketing Lead

Dunnhumby

Nov 2020 - Jan 2024 (3 years 2 months)

Implemented website visitor tracking technology to support ABM efforts by identifying global target accounts showing high intent and engagement. Developed and executed comprehensive SEO strategies (technical, on-page, and off-page), resulting in a 112% increase in organic traffic in 2022.

SEO ABM LinkedIn Ads UX Content Management Google Analytics

Marketing Manager

Chatham Financial

Jun 2018 - Oct 2020 (2 years 4 months)

Optimised digital marketing channels by implementing industry best practices and continuous performance improvements across email, web, and social. Led marketing automation platform migrations, ensuring data integrity, CRM integration, and seamless continuity of nurture workflows.

Digital Marketing Lead Generation Marketing Operations Email Marketing Social Media CRM Marketing Automation Campaign Management

Marketing Executive

Javelin Group, part of Accenture Strategy

Mar 2014 - Jun 2018 (4 years 3 months)

Managed and updated the corporate website, collaborating with an external agency to maintain performance. Supported business development by analysing and reporting on website engagement metrics using Google Analytics.

Google Analytics Event Coordination Marketing Collateral Business Development Mentoring Data Analysis